22010-Associate Director, Growth Analytics

Omnicom Media; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

Omnicom Media is seeking an analytics lead to help build and scale holistic campaign measurement across channels and guide the team delivering client deliverables.

You will develop measurement plans, manage day-to-day analytics workflows, and present insights to clients with recommended actions. Strong SQL knowledge is a plus, and collaboration with Mi Media teams is encouraged.

Qualifications

• 5+ years of experience in marketing or digital analytics, primarily website performance.
• Strong knowledge of digital marketing technologies, including ad servers and site-traffic partners.
• Strong understanding of paid media landscape and ability to tell a data-oriented story.
• Ability to communicate complex concepts to varied audiences.

Responsibilities

• Develop client-specific measurement plans.
• Manage outputs of day-to-day analytics requirements for the client.
• Present to clients with insights and actionable recommendations.
• Keep client informed of emerging measurement methodologies and cross-channel attribution.
• Guide junior team members on storytelling and insights.

Skills

Analytics

Communication

Digital Marketing Technologies

Paid Media

SQL (plus)

Job description

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

Position Summary

Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
• Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
• Help guide junior members on story-board/narrative to provide rich insights
• Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
• Work with Client Advice & Management to identify opportunities to better support client needs

Required Skills & Experience

• 5+ years of experience in marketing or digital analytics, primarily website performance
• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
• Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
• Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

• Knowledge of SQL a plus
• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee direct reports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Nice To Have

• Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

$110,000.00 - $140,000.00

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$110,000.00 - $140,000.00

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.