2027 USGA P.J. Boatwright Internship – Marketing and Communications

Boatwright; Lafayette (LA); On-site; USD 27,000 - 29,000; Part time

Job summary

USGA offers the 2027 P.J. Boatwright Internship in Marketing and Communications, based in Lafayette, LA.

You will work under the Executive Director and Marketing Director, shaping digital branding for LGA and LJGT, with responsibilities spanning social media, content creation, PR, and campaign execution. The role emphasizes collaboration with partners, event coverage, and developing marketing strategies to increase brand awareness across Louisiana.

Qualifications

• Pursuing or holding a degree in Marketing, Communications, or related field.
• Excellent written and verbal communication and customer service.
• Experience managing social media platforms (Facebook, Instagram, X, YouTube) and creating digital content.

Responsibilities

• Design engaging content for the LGA/LJGT websites and newsletters with consistent branding.
• Update and add content to the LGA website to improve user experience and accessibility.
• Oversee and enhance social media presence on Facebook, Instagram, X, TikTok, LinkedIn, and YouTube with integrated campaigns.
• Provide event coverage, photograph players and courses, conduct interviews, and craft recaps with press materials.
• Promote golf positively and highlight stories about LGA members and USGA initiatives.

Skills

Marketing communications

Social media management

Content creation

Public relations

Digital branding

Education

Marketing or Communications degree or coursework

Tools

WordPress

HubSpot

Canva

Adobe Creative Suite

Job description

POSITION: 2027 USGA P.J. Boatwright Internship – Marketing and Communications
APPROXIMATE DATES: February 1 – October 31, 2027 (flexible start/end dates)
LOCATION: Lafayette, Louisiana

OVERVIEW

Discover a unique internship opportunity that bridges the world of golf and communications with the Louisiana Golf Association (LGA) and Louisiana Junior Golf Tour (LJGT). This position offers aspiring marketing and communications students and/or professionals the chance to make a meaningful impact on digital branding and promotional efforts in the golf industry. As an intern under the guidance of the LGA's Executive Director and Director of Marketing & Communications, you will play a pivotal role in elevating the LGA & LJGT brand, promoting Louisiana golf, and creating engaging digital content. Your responsibilities will encompass various focus areas, including social media management, numerous digital platforms, public relations, marketing strategies, and effective communications.

RESPONSIBILITIES

• Design engaging content for the LGA website and newsletters, ensuring consistency acrossplatforms.
• Assist in the advancement and development of the LGA website by updating and addingnew content to enhance the user experience and information accessibility.
• Oversee and enhance the social media presence for both the LGA and LJGT on platformssuch as Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube, developing contentthat integrates seamlessly with other communication channels.
• Provide coverage for LGA and LJGT events, photograph players and golf courses, conductplayer interviews and craft championship recaps, along with press releases andpromotional materials.
• Promote the positive aspects of golf by sharing the "good of the game" message on behalfof the LGA and United States Golf Association (USGA) and work to find interesting storiesabout LGA members to highlight to our audience.
• Work with the Director of Marketing and Communications on promoting the new TeamLouisiana, part of the United States National Development Program.
• Coordinate with partners, sponsors, and stakeholders to optimize promotions and identifyco-branding opportunities, including with the USGA and other entities.
• Assist in developing, executing, and monitoring marketing and digital communicationstrategies to increase brand awareness for both the LGA and LJGT throughout the state.
• Assist with marketing and promotional efforts aimed at membership retention, growth, andacquiring new sponsorships.
• Help with identifying and implementing new member benefits to enhance the overallexperience for both LGA and LJGT members, promoting member clubs through socialmedia channels.
• Explore community outreach opportunities to better serve the golfing community, engagingwith member clubs to foster collaboration with LGA and USGA initiatives.
• Manage email distribution lists and media contacts, assisting in the coordination of mediarequirements for events and communications as needed and perform additional tasks asassigned to support the LGA and LJGT's goals and objectives.
• Ensure that the LGA individual sponsorship program is fulfilled successfully by distributingthank you gifts and maintaining a positive relationship with the sponsors and donors.

TRAITS AND EXPERIENCE

• Background in golf is not required, but an interest in golf administration orsports management is preferred.
• Self-motivated, personable, and enthusiastic with a strong work ethic.Reliable, punctual, and a team player.
• Coursework or degree in Marketing, Communications, Public Relations, or arelated field.
• Excellent written and verbal communication, along with exceptionalcustomer service abilities.
• Experience managing social media platforms and creating content forFacebook, Instagram, X, and YouTube.
• Flexible schedule
  with the ability to work extended hours, early mornings,weekends, and travel frequently across Louisiana.
• Ability to reside near LGA headquarters in Lafayette, LA, for the duration ofthe internship.
• Previous experience in writing, editing, and curating content for websites,newsletters, or blogs.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) tocreate visuals for social media and marketing materials is a plus.
• Understanding of marketing principles and strategies, particularly in digitalmarketing and branding.
• Basic knowledge of website management (e.g., WordPress) and emailmarketing platforms (e.g., Hubspot).

COMPENSATION

$2,500/month Job expenses are also covered (mileage, staff uniforms, meals while traveling, etc.)

APPLICATION DEADLINE

Open Until Filled