2027 Group Benefit Solutions (GBS) SS&M - Marketing Summer Intern - TN

New York Life; Chattanooga (TN); On-site; USD 2,387,000 - 3,399,000; Full time

Benefits offered by this job

Mentorship

Team-building activities

Networking opportunities

Hybrid work arrangement

Job summary

New York Life offers a 10-week SS&M internship in Chattanooga, designed to expose students to marketing across digital, content, and campaigns. You will collaborate with cross-functional teams, contribute to marketing initiatives, and learn hands-on how strategic marketing supports business priorities and employee engagement.

Participants gain mentorship, networking opportunities, and practical experience in insurance and financial services marketing, with a structured program and social

Qualifications

• Rising junior pursuing a degree at an accredited college or university.
• Pursuing a Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience with MS Office and content creation is a plus.

Responsibilities

• Support marketing campaigns from planning through execution.
• Assist with development of marketing content and communications across channels.
• Contribute to digital initiatives including website and social media content.
• Coordinate marketing projects, timelines, and cross-functional stakeholders.
• Partner with Marketing team members to support key initiatives.
• Review campaign performance with Marketing Analytics team to identify improvements.
• Gather insights to inform marketing strategies and programs.
• Assist with additional marketing projects as needed.

Skills

Strong communication

Project management

Analytical mindset

Creative thinking

Team collaboration

Marketing strategy

Content development

Digital marketing

Data insights

Learning mindset

Education

Rising junior (college student)

Bachelor’s degree in Marketing/Communications/Business

Tools

MS Office

Marketing analytics tools

Job description

Job Requisition ID: 94811

Location Designation: Hybrid - 3 days per week

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life's legacy of being there when we're needed most. Here, you'll design, implement, and support these solutions directly impacting employees' lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions.

Shape your future with a dynamic internship experience at New York Life. We offer opportunities across a variety of exciting businesses, including Actuarial, AI & Data, Finance, Investments, Technology, Underwriting, and more.

Your internship journey is designed to challenge you through hands-on work experience that will equip you with valuable skills you can use anywhere. You will build your network through collaboration and connection with talented interns and experienced employees through team-building activities, mentorship programs, and fun social events. By the end of your internship, you'll be equipped with new skills and a network that will propel you forward in your career journey.

Role Overview

The Strategy, Solutions & Marketing (SS&M) organization serves as the strategic hub of Group Benefit Solutions (GBS), enabling the successful execution of key initiatives across the business. SS&M plays a critical role in advancing GBS’s priorities by developing differentiated products, delivering impactful marketing, shaping competitive strategies, equipping employees through targeted learning programs, and ensuring disciplined project execution. As a central connector across the enterprise, SS&M facilitates alignment, drives collaboration, and helps position GBS for long-term success.

The SS&M internship is a 10-week program located in our Chattanooga office. Our program provides an opportunity for interns to gain exposure to different areas of expertise to aid in their career search, experience New York Life’s business values and corporate culture, contribute to project work across the organization, and participate in activities to develop and expand their professional skills.

What You’ll Do

As an intern on our Group Benefit Solutions Marketing team, you'll gain hands-on experience supporting a range of marketing initiatives designed to engage our key audiences and advance business priorities. You'll contribute to integrated marketing campaigns, communications, content development, digital experiences, and other strategic projects while learning how marketing programs move from planning through execution and measurement.

Working alongside members of the Marketing team and cross-functional partners, you'll have opportunities to build practical marketing skills, contribute ideas, and see how different channels and tactics come together to create effective marketing experiences.

• Support integrated marketing campaigns and initiatives from planning through execution
• Assist with the development of marketing content and communications across a variety of channels and audiences
• Contribute to digital marketing initiatives, including website and social media content
• Help coordinate marketing projects, timelines, deliverables, and cross-functional stakeholders
• Partner with internal Marketing team members and other business partners to support key initiatives
• Work with the Marketing Analytics team to review campaign and channel performance and identify opportunities for improvement
• Conduct research and help gather insights to inform marketing strategies, content, and programs
• Assist with additional marketing projects and initiatives as business needs arise

What You’ll Bring

We're looking for a motivated, detail-oriented student who has an interest in marketing, thrives in a collaborative environment, and is eager to learn about the insurance and financial services industry. You should be curious, creative, organized, and comfortable managing multiple priorities while maintaining a focus on quality and results.

• Strong written and verbal communication skills
• Strong organizational and project management skills, with the ability to coordinate across multiple stakeholders
• Analytical mindset and interest in using data and insights to inform marketing decisions
• Creative thinking and problem-solving abilities
• Collaborative approach and ability to work effectively in a team environment
• Interest in marketing strategy, content development, campaign execution, digital marketing, and communications
• Curiosity and willingness to learn about new audiences, channels, and marketing disciplines

Required Skills

You must be a rising junior pursuing a degree at an accredited college or university.

Preferred Skills

Successful candidates will demonstrate a combination of foundational marketing knowledge and professional skills that enable them to contribute while continuing to learn and grow. Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience working with Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with marketing, communications, social media, or content creation
• Basic understanding of marketing analytics and performance metrics
• Strong organizational skills with keen attention to detail
• Ability to work independently, manage time effectively, and adapt to changing priorities

#GBScampus #LI-CV1

Pay Transparency

• Salary range: $21
• Overtime eligible: Nonexempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No
• Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
• Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications, and job location. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.