2025 - Director, Website Management

OMNIA Partners, Inc.; Franklin (TN); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Website Management to enhance their online presence. This pivotal role involves strategizing and executing website initiatives that drive customer acquisition and revenue growth. The ideal candidate will have over 6 years of experience in website management, with a strong grasp of technical SEO, HTML, and web analytics. You will collaborate with marketing peers and external agencies to innovate and optimize the website experience, ensuring it meets user needs and drives business results. Join a forward-thinking team where your creativity and strategic insights will make a significant impact.

Qualifications

• 6+ years of website management experience required.
• Strong understanding of technical SEO and web analytics essential.

Responsibilities

• Drive website strategy to enhance customer acquisition and retention.
• Lead optimization efforts through performance analysis and testing.

Skills

Website Management

Technical SEO

HTML

CSS

Web Analytics

Data Interpretation

Marketing Tools

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Typo3 or similar CMS

SEMrush

Google Data Studio

Hotjar

Job description

OMNIA Partners, LLC, Franklin, Tennessee, United States of America

Job Description

Posted Tuesday, November 19, 2024 at 7:00 AM

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution.

Director of Website Management
Reports to: Group Vice President of Revenue Marketing

Job Overview:
This role is responsible for owning the website experience and related analytics for OMNIA Partners. As a key member of the Revenue Marketing team, the Director of Website Management will work with marketing peers and outside agencies to drive our website strategy and execution.

Key Duties & Responsibilities:

1. Revenue Growth: Create a website experience that drives new customer acquisition as well as revenue growth and retention (cross-sell) within our existing customer base.
2. Strategy: Direct the development and execution of a robust website strategy, including site navigation, site search, content updates, personalization, product launches, feature development, and maintenance.
3. Optimization: Lead continuous optimization by seeking growth through performance analysis, SEO research on key trends and optimization, A/B and multivariate testing, landing page optimization, and more.
4. Performance: Oversee and collaborate closely with IT, UX/UI, and solution providers for the technical and functional performance of the website ensuring efficiencies, user experience metrics, and site navigation optimization.
5. Agency Partnership: Own relationship with outside service provider to strategize and execute website development.
6. ROI Analysis: Track results to continually improve the user experience.
7. Innovation: Stay up to date on industry trends and best practices to inform and inspire our website experience. Foster a culture of creativity by testing new ideas and approaches.

Training/Skills/Experience:

• 6+ years of website management experience.
• Experience with technical SEO strategies and tools.
• Ability to code in HTML and CSS.
• Analytical and math-oriented marketer – strong understanding of web analytics with the ability to interpret data, identify trends, and make data-driven marketing decisions.
• Proven experience working with marketing tools such as: Google Analytics, Typo3 or similar CMS, SEMrush, Google Data Studio, Hotjar, etc.

Education Requirements:

• Bachelor’s degree in marketing or related field.

*This role will be based at our Franklin, TN office. Candidates must be willing to relocate to the Nashville area.

OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

OMNIA Partners, LLC, Franklin, Tennessee, United States of America