Technical SEO & GEO Specialist (Remote EMEA)

Pragmatike; Turkey; Remote; TRY 1,954,000 - 3,350,000; Full time

Job summary

Pragmatike is seeking a Technical SEO & GEO Specialist to bolster its organic growth across web and app ecosystems. You will own technical SEO, ASO, and GEO, drive opportunities with analytics, and collaborate with content, product, and marketing teams to improve visibility.

You will implement ASO strategies for Apple App Store and Google Play, optimize metadata, localization, and experiments, and monitor performance to inform prioritization.

Qualifications

• Proven SEO for consumer products with measurable results.
• Hands-on technical SEO, crawling, indexing, performance.
• Experience with ASO on iOS and Android platforms.
• Familiar with GEO optimization and AI-driven discovery.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Own and optimize technical SEO strategy across web, apps, and AI channels.
• Identify and resolve issues affecting organic visibility and site/app performance.
• Develop and execute ASO strategies for Apple App Store and Google Play.
• Optimize app store metadata, localization, and conversion rates.
• Plan experiments for app store pages, including visuals and descriptions.
• Monitor rankings, organic installs, and conversion metrics.
• Drive GEO initiatives to boost brand presence on AI platforms.
• Analyze how AI assistants reference products to improve visibility.
• Collaborate with content teams to create SEO-driven pages and assets.
• Define priorities and continually refine the organic growth roadmap.

Skills

Technical SEO

ASO

GEO optimization

Analytics

Independent work

Tools

Google Search Console

App Store Connect

Google Play Console

ASO tools

Job description

Location: Fully Remote (CET)

Start Date: ASAP

Language: Fluent English required

Type: Full-time (Contractor) – 3-month contract to start, with the opportunity to extend or convert to permanent

About The Opportunity

Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Technical SEO & GEO Specialist to strengthen its organic acquisition strategy across search engines, app stores, and AI-powered discovery platforms.

You’ll take ownership of technical SEO, App Store Optimization (ASO), and Generative Engine Optimization (GEO), ensuring the company’s products are easily discoverable and recommended across traditional and emerging search channels.

Working closely with content, product, and marketing teams, you’ll identify opportunities, implement improvements, and develop strategies to increase organic visibility, traffic, and revenue.

This is a hands‑on role for someone with strong technical expertise, an analytical mindset, and proven experience driving organic growth through execution.

What You’ll Do

• Own and optimize the technical SEO strategy, including crawling, indexing, site performance, structured data, and internal linking.
• Identify and resolve technical issues affecting organic search visibility and website performance.
• Develop and execute ASO strategies across the Apple App Store and Google Play.
• Optimize app store metadata, keywords, descriptions, and localized listings to improve search rankings and conversion.
• Plan and execute app store listing experiments, including screenshots, preview videos, and custom product pages.
• Monitor app store performance, keyword rankings, organic installs, and conversion rates.
• Own GEO initiatives to improve brand visibility and recommendations across AI-powered platforms and search experiences.
• Analyze how AI assistants reference and recommend products, identifying opportunities to improve visibility and brand representation.
• Collaborate with content teams to develop SEO-driven feature pages, comparison pages, and other organic acquisition assets.
• Define priorities, monitor performance, and continuously optimize the organic growth roadmap.

What We’re Looking For

• Proven experience in SEO for consumer-facing digital products, with measurable results in organic traffic and acquisition.
• Strong technical SEO knowledge, including website crawling, indexing, structured data, and performance optimization.
• Hands‑on experience implementing technical SEO improvements through CMS platforms or directly within codebases.
• Demonstrated experience with ASO across both Apple App Store and Google Play.
• Strong understanding of app store keyword research, metadata optimization, localization, and conversion rate optimization.
• Practical experience with GEO and improving brand visibility within AI-generated answers and recommendations.
• Strong analytical skills and familiarity with tools such as Google Search Console, analytics platforms, App Store Connect, Google Play Console, and ASO tools.
• Ability to develop strategy and independently implement optimization initiatives.
• Excellent written English.

Nice to Have

• Experience growing organic acquisition for subscription-based mobile applications.
• Familiarity with web-to-app acquisition funnels.
• Experience managing content strategies and collaborating with writers.
• Knowledge of app store policies and review guidelines.
• Experience optimizing organic acquisition across multiple international markets.

Why Join?

This is an opportunity to shape the organic growth strategy of an innovative AI consumer product used by millions of people worldwide. You’ll work across traditional search, app stores, and emerging AI discovery platforms, with direct ownership of initiatives that influence visibility, acquisition, and business growth.

The company offers flexible working hours, generous vacation policies, a fully remote work environment, and the opportunity to influence the future of AI‑powered consumer experiences.

Pragmatike is committed to a fair, transparent, and inclusive recruitment process. We do not discriminate based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

In accordance with GDPR, your personal data will be processed lawfully, fairly, and securely, and used solely for recruitment purposes, including sharing it with our client(s) for employment consideration. You may request access, correction, or deletion of your data at any time. We are committed to maintaining the confidentiality and security of your information throughout the recruitment process.