Tag Management and Data Integrity Specialist

thelab; Kadıköy; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading analytics company is seeking a Tag Management & Data Integrity Specialist in Marmara Bölgesi, Kadıköy. In this senior role, you will lead data governance and optimization for various digital properties. Candidates should have extensive experience with GTM, ad tech implementation, and a solid understanding of data collection protocols. This position offers a dynamic work environment with opportunities to work on high-traffic platforms.

Qualifications

• 5+ years experience in tag management, ad tech implementation, or digital analytics.
• Expert-level GTM skills, including data layer strategy and server-side setup.
• Fluency with marketing pixels and event-based tracking.

Responsibilities

• Own the end-to-end design and governance of data collection and analytics infrastructure.
• Translate business goals into data strategy, tagging specifications, and KPI frameworks.
• Implement pixel and event tracking across platforms such as Meta, Google Ads, and Shopify.

Skills

Tag management

Digital analytics

Data governance

GTM

Debugging

Tools

Google Tag Manager

Google Analytics 4

Shopify

Tableau

Google Data Studio

Job description

Overview

Tag Management & Data Integrity Specialist

We’re hiring a web analytics engineer to lead auditing, implementing, and optimizing event tracking and data governance across the digital properties we build and maintain for our clients. Our work spans sites that are heavily transactional (e-commerce, lead gen), along with several multi-site platforms that share analytics strategies across a portfolio of brands. This role is for a detail-obsessed, senior-level specialist who can confidently own GTM, tagging QA, and data integrity.

Key Focus Areas

• Own the end-to-end design and governance of data collection and analytics infrastructure (e.g., GTM, GA4, Triple Whale, CDPs).
• Translate business goals into data strategy, tagging specifications, and KPI frameworks.
• Audit and refactor existing GTM container(s) for scalability and performance.
• Implement pixel and event tracking (client- and server-side) across platforms such as Meta, Google Ads, and Shopify, working closely with developers when necessary.
• Validate and QA all tag deployments using tools like Charles Proxy, ObservePoint, or Adobe Debugger.
• Ensure all data collection aligns with privacy regulations and consent management requirements.
• Create and maintain clear implementation documentation for all tracking systems.

Requirements

• 5+ years experience in tag management, ad tech implementation, or digital analytics.
• Expert-level GTM skills, including data layer strategy and server-side setup.
• Experience with Shopify analytics configurations
• Strong debugging abilities across browser environments and analytics tools.
• Fluency with marketing pixels and event-based tracking (Meta, TikTok, Pinterest, etc.).
• Reliable, self-directed, and able to clearly communicate technical recommendations to stakeholders.

Nice to Have

• Frontend development experience sufficient to implement DataLayer pushes or class names in our code bases
• Experience building out dashboards in analytics tools like Google Data Studio / Tableau / PowerBI