Social Media Specialist

Michael Page Türkiye; Fatih; On-site; TRY 150,000 - 300,000; Full time

Job summary

Join a global leader in international education services as a Social Media Specialist. This exciting role involves creating and managing engaging content across various social media platforms, enhancing the company's online presence, and utilizing analytics to drive improvement. The ideal candidate will possess strong writing skills, a strategic mindset, and a deep understanding of digital marketing trends. You will collaborate with a dynamic team to protect and enhance the company's image while staying ahead of competitive activities. This is a fantastic opportunity to grow your career in a vibrant and innovative environment.

Benefits

Career Development Opportunities

Global Company Experience

Qualifications

• 3+ years of experience in a corporate environment with a focus on content marketing.
• Strong understanding of digital marketing best practices and social media platforms.

Responsibilities

• Develop content for various social media channels and blogs.
• Monitor brand conversations and competitive activities online.
• Leverage analytics tools to improve social media performance.

Skills

Content Management

Digital Marketing

Social Media Analytics

Writing Skills

User-Generated Content Management

Reputation Management

Social Media Advertising

Education

BA or BS in Communication (Advertising/Marketing)

Tools

Hootsuite

Google Analytics

Facebook Insights

Job description

• Great career opportunity
• Global company experience

About Our Client

Our client is a global leader among international education service providers. The company vision is to be seen as the premium services provider for international student enrolments and English language testing.

Job Description

1. Develops content across owned social channels including blog posts, tweets, status updates, pins, photos and videos.
2. Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
3. Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
4. Alerts marketing management to any major negative conversations about the brand and services and collaborates with the team to develop measures to protect and enhance company image online.
5. Monitors competitive activity on social media and audience interactions.
6. Suggests and develops online activities to counter competitive activities.
7. Continuously updates own knowledge of social media best practices and latest trends and shares learnings with relevant team members to enhance company marketing efforts.

The Successful Applicant

1. Strong understanding of user-generated content management, content marketing and reputation management.
2. Strategic content creation and excellent writing skills.
3. Knowledge of digital marketing current best practices and understanding of digital production processes.
4. Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
5. Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
6. Ability to work independently and in a team environment.
7. Knowledge of English language is a must.
8. 3 years' experience or equivalent exposure to a corporate environment.
9. BA or BS with focus on communication: Advertising/Marketing.
10. Experience with social media platforms, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn.

What's on Offer

Great career opportunity in a global leader company.