Social Media Marketing Specialist

Çiçek Retail Group; Fatih; On-site; TRY 180,000 - 240,000; Full time

Job summary

Çiçek Retail Group seeks a Social Media Marketing Specialist to own content across Brandy’s, Mendo's, and Çiçek Retail Group. You will create visuals and copy, manage calendars, and publish across Instagram, TikTok and LinkedIn, aligning with seasonal launches and campaigns.

You will design posts and assets, edit short-form video, and work closely with marketing, e-commerce, retail ops and VM to ensure brand consistency. English proficiency and hands-on creativity are essential.

Qualifications

• 2–4 years of hands-on social media and content creation experience, preferably in fashion/retail.
• Strong understanding of Instagram, TikTok and LinkedIn formats and trends.
• Ability to independently create social media visuals using Photoshop, Illustrator, Figma and/or Canva.
• Experience editing short-form video and creating engaging Reels/TikTok content.
• Strong visual eye for fashion, styling, composition and brand consistency.
• Ability to turn a brief or product story into engaging social-first content.
• Strong copywriting skills and adaptable tone of voice across brands.
• Highly organized, capable of managing multiple brands, calendars and deadlines.

Responsibilities

• Manage day-to-day social media presence across Brandy’s, Mendo's and Çiçek Retail Group on Instagram, TikTok and LinkedIn.
• Build and manage monthly content calendars aligned with retail calendar and events.
• Develop concepts, create content, write copy, publish and monitor performance.
• Design social posts, carousels, stories and other digital assets using Photoshop, Illustrator, Figma and Canva.
• Create and edit short-form video content for Reels and TikTok with CapCut and Premiere Pro.
• Capture authentic in-store content with store teams and adapt assets for local markets.
• Track KPIs like reach, engagement, follower growth, and content effectiveness; produce monthly reports.
• Collaborate with Marketing, E-commerce, Retail Ops, Product and VM teams for consistent messaging.

Skills

Social media management

Content creation

Copywriting

Organizational skills

English proficiency

Analytics & performance data

Tools

Adobe Photoshop

Illustrator

Figma

Canva

CapCut

Adobe Premiere Pro

Meta Business Suite

Job description

Çiçek Retail Group is a multi-brand fashion retail group operating across retail, e-commerce, wholesale, distribution and brand management.

Through our multi-brand concepts Brandy’s and Mendo's, as well as our portfolio of international fashion brands, we bring together global fashion with the Turkish consumer across physical and digital channels.

As we continue to strengthen our marketing organization, we are looking for a Social Media Marketing Specialist who can take hands-on ownership of our social media presence and turn brand and product stories into engaging, relevant content.

This is not a role focused only on planning or agency coordination. We are looking for someone who enjoys creating the content as much as planning it.

What Youll Do

• Manage the day-to-day social media presence of Brandy’s, Mendo's and Çiçek Retail Group across Instagram, TikTok and LinkedIn.
• Build and manage monthly content calendars aligned with the retail calendar, including seasonal launches, new arrivals, campaign periods, store openings, events and key commercial moments.
• Own the process from idea to execution: develop concepts, create content, write copy, publish and follow up on performance.
• Design social media posts, carousels, stories, campaign adaptations and other digital assets using tools such as Adobe Photoshop, Illustrator, Figma and Canva.
• Create and edit short-form video content for Reels and TikTok using tools such as CapCut and Adobe Premiere Pro.
• Turn existing product photography, campaign assets and global brand materials into strong local social content without requiring a full production for every piece of communication.
• Work closely with store teams to capture authentic in-store, product and event content.
• Support content creation during campaign shoots, store openings, activations and other brand moments.
• Follow global and local fashion, retail and lifestyle benchmarks and identify relevant trends that can be adapted to our brands while protecting each brand’s identity.
• Manage community interaction by monitoring comments and direct messages and coordinating customer-related communication with the relevant internal teams.
• Work closely with Marketing, E-commerce, Retail Operations, Product and Visual Merchandising teams to ensure consistent communication across channels.
• Track key social media KPIs including reach, engagement, follower growth, video performance and content effectiveness.
• Prepare monthly performance reports and use insights to continuously improve content strategy and the editorial calendar.
• Support influencer collaborations and social media campaign executions when required.

Who Were Looking For

• Minimum 2–4 years of hands-on social media and content creation experience, preferably within fashion, retail, beauty or lifestyle.
• Strong understanding of Instagram, TikTok and LinkedIn, including platform formats, audience behavior and current content trends.
• Ability to independently create social media visuals using Photoshop, Illustrator, Figma and/or Canva.
• Experience editing short-form video and creating engaging Reels/TikTok content.
• A strong visual eye with a good understanding of fashion, styling, composition and brand consistency.
• Ability to turn a brief or product story into engaging social-first content.
• Strong copywriting skills and the ability to adapt tone of voice across different brands.
• Highly organized and comfortable managing multiple brands, calendars and deadlines simultaneously.
• Familiarity with Meta Business Suite and social media publishing/scheduling tools.
• Comfortable working with performance data and translating results into actionable content decisions.
• Good command of English, as the role will regularly work with international brand guidelines, campaign materials and global content.
• Comfortable using AI tools as a productivity and ideation support, while maintaining strong hands-on creative capabilities.

Nice to Have

• Experience in fashion photography, product photography or art direction.
• Experience working on fashion shoots and producing real-time social content on set.
• Knowledge of Meta Ads and TikTok Ads.
• Experience managing influencer collaborations and content creators.
• Previous experience working with international or multi-brand fashion businesses.

What We Value

We are looking for someone who is:

• Creative but commercially minded.
• Fast, practical and hands-on.
• Curious about fashion, culture and social media trends.
• Comfortable taking ownership rather than waiting for an agency or external resource.
• Able to balance brand image with the fast-moving nature of social content.
• Interested in building, testing, learning and continuously improving.

Why Join Us?

• Join a newly strengthened marketing organization where your work will have direct and visible impact.
• Take real ownership of the social media presence of multiple fashion brands.
• Work across retail, e-commerce and brand marketing rather than within a single channel.
• Gain exposure to international fashion brands and global campaign environments.
• Have the opportunity to build new content formats and ways of working rather than simply maintaining an existing structure.

How to Apply

Please include a portfolio featuring work you personally created, together with links to social media accounts you have managed.

Your portfolio should ideally include examples of:

• Reels / TikTok / short-form video
• Fashion or product content
• Campaign adaptations
• Content calendars or social media concepts

Applications without a portfolio will not be considered.