Senior Social Media Manager

GAIA CG; Fatih; On-site; TRY 45,000 - 65,000; Full time

Job summary

A forward-thinking marketing agency in the Marmara Region is seeking a Senior Social Media Manager to guide their brand's digital presence. This role involves creating strategic social media strategies, leading content creation, and optimizing accounts for engagement and growth. Ideal candidates have over 5 years of experience, deep knowledge of platforms like Instagram and TikTok, and strong analytical skills. The position offers an exciting opportunity for creative leadership in a dynamic environment.

Qualifications

• 5+ years of experience in social media management, preferably in an agency setting.
• Deep knowledge of major social media platforms (Instagram, TikTok, LinkedIn, X, etc.) and their best practices.
• Strong analytical skills with experience in social media analytics tools.

Responsibilities

• Develop and execute high-impact social media strategies aligned with brand goals.
• Lead content creation, ensuring innovative, engaging, and platform-specific storytelling.
• Manage and grow social media accounts, optimizing reach, engagement, and follower growth.

Tools

Meta Business Suite

Google Analytics

Job description

Overview

We are looking for a Senior Social Media Manager to lead our brands’ digital presence, drive engagement, and create impactful campaigns. The ideal candidate is a strategic thinker with a deep understanding of social media trends, content creation, and performance analytics. This role requires strong leadership skills, creativity, and consistency in executing day to day tasks.

Responsibilities

• Develop and execute high-impact social media strategies aligned with brand goals.
• Lead content creation, ensuring innovative, engaging, and platform-specific storytelling.
• Manage and grow social media accounts, optimizing reach, engagement, and follower growth.
• Oversee content calendars, campaign planning, and community management.
• Analyze performance metrics and adjust strategies for continuous improvement.
• Collaborate with cross-functional teams (design, copywriting, paid media) to enhance content effectiveness.
• Stay ahead of social media trends, platform updates, and industry best practices.
• Oversee crisis communication and reputation management on social platforms.

Qualifications

• 5+ years of experience in social media management, preferably in an agency setting.
• Deep knowledge of major social media platforms (Instagram, TikTok, LinkedIn, X, etc.) and their best practices.
• Strong analytical skills with experience in social media analytics tools (Meta Business Suite, Google Analytics, etc.).
• Exceptional content creation, copywriting, and storytelling skills.
• Ability to manage multiple projects and campaigns simultaneously.
• Strong leadership and communication skills.
• Proficiency in English, with zero problems in both creating copy and attending international meetings.