Senior Product Manager

Abbott; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Abbott in Istanbul (Umraniye) is seeking a Senior Product Manager to lead category strategy and brand planning within the Nutrition division. You will drive end-to-end marketing plans reflecting local insights and accelerate growth while delivering patient impact.

You will lead cross-functional teams across Medical, Market Access, Regulatory, Commercial Excellence, Sales, and Supply Chain, leveraging data to optimize brand performance and ROI.

Qualifications

• Lead cross-functional teams and influence without authority.
• 3–5 years of pharmaceutical marketing experience.
• Experience in developing brand strategy.
• Experience launching a brand for the sales team, executive committee.
• Excellent command of English.
• Strong engagement with HCPs, key opinion leaders & associations.

Responsibilities

• Translate market opportunities into actionable strategic plans.
• Own the development and execution of the marketing plan reflecting local insights and requirements.
• Anticipate challenges and plan proactive contingency and scenario planning.
• Lead pre-launch, launch, and post-launch activities for new products, indications, and initiatives.
• Build and maintain relationships with KOLs, scientific societies and external stakeholders.
• Lead cross-functional teams including Medical, Market Access, Regulatory, Commercial Excellence, Sales, and Supply Chain.
• Leverage complex data reports to improve brand and category performance.
• Identify innovative sources of understanding, including market research and digital listening.
• Manage agency partners and write briefs reflecting brand needs and objectives.
• Own forecasting, budget management, ROI evaluation, and business reviews.
• Drive brand performance through data-driven decision making.

Skills

Lead cross-functional teams

Pharmaceutical marketing experience

Brand strategy development

English proficiency

HCP engagement

Job description

JOB DESCRIPTION:

Senior Product Manager

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

The Opportunity

This position works at Umraniye location in the Nutrition Division where ournutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Ensure®, Glucerna® and Abound® – to help get the nutrients they need to live their healthiest life.

Role Purpose

We are seeking a highly strategic and commercially driven Senior Product Manager who will lead category strategy, brand planning, and execution excellence to accelerate business growth and patient impact.

What You’ll Do

• Translate market opportunities, customer insights, and competitive dynamics into actionable strategic plans,
• Own the overalldevelopmentand execution of themarketingplanfor the brands, ensuring they reflect local insights and requirements,
• Anticipate challenges and risks and plan to useproactivecontingency andscenario planning,
• Lead pre-launch, launch, and post-launch activities for new products, indications, and strategic initiatives,
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies, professional associations, and external stakeholders,
• Lead and influence cross-functional teams including Medical, Market Access, Regulatory, Commercial Excellence, Sales, and Supply Chain,
• Leverage complex data reports to extract relevant info to strategically improve brand and/or category performance,
• Findinnovativesources of understanding, includingmarket research, digitallistening, trend tracking ….,
• Manage agency partners and be able to communicate and write effective briefs to reflect brand needs and objectives,
• Own forecasting, budget management, ROI evaluation, and business reviews,
• Drive brand performance through data-driven decision making and robust performance tracking.

Required Qualifications

• Demonstrated ability to lead cross-functional teams and influence without authority,
• Minimum 3-5 years of pharmaceutical marketing experience,
• Experienced indevelopmentofbrand strategy,
• Experience in launching a brand for thesales team, executive committee
• Excellent command of English,
• Strong HCP, key opinion leader & association engagement.

Preferred Qualifications

• Strongcommunicationskillswith internal & external customers & regional team,
• Goodpresentationskills,
• Business acumen, analyticalminded,result oriented, multitask oriented, act in a sense of urgency,
• Good in execution and follow up experienced inactivity planning, organization &management,
• Team player – work in multifunctional teams (locally and at regional level),
• Effectively manage thebudgetfor brand/portfolio. Deliver high accuracy vs.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Türkiye > Istanbul : Saray Mah Dr Adnan Buyukdeniz Cd Umraniye

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

MEDICAL SURVEILLANCE:

SIGNIFICANT WORK ACTIVITIES: