Senior Category Marketing Manager - Home Care

Dyson GmbH; Turkey; On-site; EUR 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a Senior Category Marketing Manager to spearhead innovative marketing strategies in Turkey. This dynamic role involves leading a talented team, executing impactful marketing campaigns, and driving product launches across multiple categories. With a focus on market growth, you will collaborate closely with sales teams and global partners to ensure alignment and success. If you thrive in a fast-paced environment and possess a strategic vision, this is the perfect opportunity to make a significant impact in a growing market.

Benefits

Performance-related bonus scheme

Private health and life insurance

Dyson product discounts

Employee Assistance Program (EAP)

Qualifications

• 12+ years of experience in marketing as a Category or Brand Manager.
• Fluent in Turkish and English with excellent stakeholder management skills.

Responsibilities

• Lead strategic marketing plans for various product categories.
• Conduct market analysis and develop marketing activity programs.
• Manage marketing budgets and coordinate with global teams.

Skills

Stakeholder Management

Market Analysis

Project Management

Strategic Planning

B2B Marketing

Product Launches

Education

Bachelor's Degree in Marketing or related field

Job description

Senior Category Marketing Manager - Home Care

Summary

Salary: Competitive Team: Marketing Location: Turkey - Istanbul Office

About us

Dyson established our first office in Turkey, Istanbul in October 2018, and Dyson Turkey was launched in April 2019. Starting with a triple launch, Dyson has been investing to grow in the Turkish market across Floor Care, Hair Care, and Environmental Care categories. The company began with a small leadership team and full support from the Regional Hub and Group, and is now a growing company with an energetic and passionate environment.

About the role

The Senior Category Marketing Manager (Home Care) will lead the development and deployment of strategic marketing plans for Floor Care, Audio, Environmental Care, Lighting, and Professional Categories, managing two direct reports: Category Manager for Floor Care, and Category Managers for Audio, Environmental Care, Lighting, and Professional (B2B). Reporting directly to the Marketing Director and working alongside the Country Sales Team, you will act as the primary contact for local marketing teams across these categories. You will be responsible for ensuring the quality and timely execution of all activities to meet the P&L objectives. This role requires managing your own project plans and timelines in a fast-paced, autonomous environment. It offers an excellent opportunity for a hands-on marketer to apply a broad skill set in a strategic role, contributing to market growth in Turkey.

Main Responsibilities

• Define target consumer segments and develop propositions and programs to drive business within them.
• Conduct competitor and market analysis to develop counter strategies and initiatives.
• Deliver marketing activity programs, including new product launches, advertising, media planning, channel strategies, PR, POS, and promotions.
• Manage key external agencies such as global group commercial teams, creative agencies, and media agencies.
• Plan and execute media campaigns, exploring innovative channels for maximum impact.
• Manage marketing budgets, ensuring accurate reporting and spend control.
• Develop and execute effective brand communications across TV, print, and digital media.
• Coordinate with global teams to ensure alignment and consistency across markets.
• Lead and deliver NPD launch plans for the categories.
• Collaborate with the sales team to build and execute joint business plans with strategic retail partners.
• Guide category trading plans and analyze market performance against KPIs with regular reporting.
• Engage in range planning to maximize long-term profitability and develop product differentiation strategies across sales channels.
• Act as the brand guardian in Turkey, ensuring all activities align with Dyson’s global direction.
• Travel regularly to market to oversee activities and ensure success.
• Leverage internal resources to optimize plans, assets, and support.
• Lead category development efforts, acting as the strategic point of contact and chairing bi-weekly meetings with Group Commercial Category Managers.

About you

• 12+ years of experience in marketing as a Category or Brand Manager.
• Fluent in Turkish and English.
• Excellent stakeholder management skills and ability to multitask.
• Self-starter comfortable working independently.
• Natural leader with a strategic vision, yet hands-on when needed.
• Performance-related bonus scheme, private health and life insurance, Dyson product discounts, and Employee Assistance Program (EAP).

* Please submit your application in English *

Dyson is an equal opportunity employer. We value diversity and welcome applications from all backgrounds. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, veteran status, or other protected characteristics.

In November 2017, Dyson sold its 100 millionth machine, over half of which were sold in the previous five years.