Search Engine Optimization Manager

Directful, Inc.; Turkey; On-site; TRY 150,000 - 300,000; Full time

Job summary

An ambitious B2B SaaS startup is seeking a passionate SEO Manager to enhance its digital presence. This role involves optimizing websites, conducting competitive analyses, and implementing effective SEO strategies to boost organic traffic. The ideal candidate will have extensive experience in SEO, a strong command of web technologies, and proficiency in various SEO tools. Join a dynamic marketing team dedicated to innovation and excellence in a fast-paced environment, where your contributions will have a significant impact on the company's growth and success.

Qualifications

• 6+ years of SEO experience with proficiency in web technologies.
• Skilled in using various SEO tools for analysis and reporting.

Responsibilities

• Conduct analyses of websites and competitors to increase organic traffic.
• Develop SEO strategies and ensure SEO-friendly site changes.

Skills

SEO (Search Engine Optimization)

HTML

JavaScript

CSS

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Tools

Google Search Console

Deepcrawl

Facebook Business Manager

Job description

We are a fast-paced and ambitious B2B SaaS startup aiming to disrupt the industry with our cutting-edge solutions. Our innovative products empower businesses to optimize operations, elevate customer experiences, and gain a competitive edge in a rapidly evolving digital landscape.

Job Summary

We are looking for a passionate SEO Manager to join our Marketing Team.

Qualification & Skills

• At least 6 years of experience in the field of SEO (Search Engine Optimization).
• Proficient in core web technologies (HTML, Ajax, Javascript, CSS).
• Proficient in various SEO tools and capable of conducting analyses using these tools.
• Experience using SEO tools such as Search Console, Deepcrawl, Screaming Frog, SEMrush, SEO Monitor, Ahrefs, Oncrawl.
• Proficient in tracking digital marketing panels such as Google Analytics, Google Marketing Platform (Google Ads, Analytics, DV360, Campaign Manager), Facebook Business Manager, DMP (Adobe Data Management) for all types of reporting and presentations.
• Experienced in fundamental search engine concepts such as Crawl, SERP, Index, Backlink, Natural language processing, Canonical, rich snippet, in-site linking, nofollow, anchor text, etc.
• Constantly monitoring and mastering search engine algorithms and updates.
• Open to continuous learning, self-improvement, and capable of generating ideas.
• Highly motivated, proactive, and possessing a positive outlook.
• Good command of English - meeting with your remote team between 18:00 and 21:00.

Responsibilities & Duties

• Conduct comparative analyses of our websites with competitors and target audiences.
• Prepare projects aimed at increasing organic traffic to our websites and carry out related activities.
• Conduct necessary analyses for the continuous SEO optimization of our websites and implement activities based on the obtained data.
• Enhance the visibility of our websites by closely collaborating with social media platforms.
• Research, plan, and implement projects/campaigns to gain followers/interactions for all brand social media accounts.
• Keep track of developments in the field of SEO and algorithm changes.
• Develop SEO strategies, ensure references from appropriate websites, and establish a backlink structure.
• Examine projects from a technical perspective within the scope of SEO, identify deficiencies, and create improvement recommendations accordingly.
• Ensure that new developments and changes on the site are SEO-friendly.
• Tracking, monitoring and reporting using Google Analytics and other tools.