Product & Trade Marketing Supervisor – Shops & Online Channels

Tchibo Türkiye; Ataşehir; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading FMCG company in Marmara Bölgesi seeks a Product & Trade Marketing Supervisor to manage coffee and accessories across shops and online. The ideal candidate has at least 5 years of experience in marketing, a Bachelor's degree, and excellent strategic thinking abilities. This role involves collaborating with sales and marketing teams to execute tailored marketing campaigns, enhancing brand awareness and driving revenue growth.

Qualifications

• Minimum 5 years of marketing or trade marketing experience in FMCG.
• Team player with excellent communication skills.
• Strong strategic and analytical thinking skills.

Responsibilities

• Responsible for coffee and accessories products in shops and online channels.
• Act as the key link between marketing and sales teams.
• Plan and execute channel-specific marketing activities and campaigns.

Skills

Communication skills

Strategic thinking

Analytical skills

Problem-solving skills

English proficiency

MS Office proficiency

Education

Bachelor’s degree in Business Administration, Economics or Engineering

Job description

Tchibo Turkey has been operating in Turkey for more than 15 years and is a highly successful organization with growth plans and over 400 employees. There are 54 Tchibo stores in 12 different cities in Turkey.

Tchibo is a unique company because it operates both as a retailer and coffee shop, and also sells its FMCG branded products through retail chains and its own online store. Initially focused more on non-food retail in Turkey, over recent years Tchibo Turkey has emphasized its coffee heritage and expertise in its local offering.

We’re looking for a Product & Trade Marketing Supervisor – Shops & Online Channels to join our growing organization.

Qualifications

• Bachelor’s degree preferably in Business Administration, Economics or Engineering
• Minimum 5 years of marketing or trade marketing experience in FMCG
• Team player with excellent communication skills
• Strong strategic, analytical thinking, problem solving skills
• Excellent command of written and spoken English
• Proficiency in MS Office

Job Description

• Will be responsible for coffee, coffee machines and accessories products in shops & online channels.
• Act as the key link between marketing and sales teams.
• Work closely with cross functions including brand marketing, sales, finance, purchasing teams.
• Plan and execute channel-specific marketing activities and campaigns.
• Develop tailored promotional calendars and activation toolkits by channel.
• Participate monthly global marketing & trade marketing meetings and implement global strategies and marketing plans to local campaign plans
• Monitor competitive activity, in terms of promotions, pricing, and NPD in-store and react accordingly.
• Identify key business drivers, growth opportunities, and performance gaps.
• Fully understand and prioritize category/channel needs and develop & implement trade marketing strategies and campaigns to increase brand awareness and revenue growth.
• Develop detailed launch and activation plans for new Brands and SKUs, and support with pre- and post-analysis.
• Work with external agencies for creative development, research, and execution.
• Manage the process of Point of Sale Materials (POSM), including budget management, design, production, stock, and distribution aligning with category and channel requirements in according with brand guidelines
• Create and manage a toolkit of shopper marketing assets.