Product Marketing Lead - Launches, Pricing & Growth

team.blue

Fatih

On-site

TRY 400,000 - 650,000

Full time

7 days ago

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Job summary

team.blue is seeking a strategic, data-driven Product Marketing Manager to lead new product launches and drive commercial performance for Natro & Turhost in Türkiye. You will coordinate with group product teams and local stakeholders to localize launches, set pricing, and track KPIs.

You will own pricing strategies, perform competitive analysis, and help portfolio optimization to maximize margin, growth and customer value. Fluent English and cross-functional leadership are essential.

Qualifications

University degree, preferably in Marketing, Business, Economics, or a related field.
5+ years of experience in subscription-based technology products, in product marketing or commercial strategy.
Demonstrated ability to manage cross-functional teams and deliver complex projects.
Proficient in Excel, data analysis tools, and presentation software.
Fluent in English.

Responsibilities

Lead local launches for new products and services, coordinating with IT, Care, Sales, Finance, and Brand teams.
Monitor product volume, revenue, profitability, and customer adoption metrics throughout the lifecycle.
Own pricing strategy and adjustments to drive competitiveness and revenue growth.
Continuously track competitive landscape and market trends to identify risks and opportunities.
Review portfolio configurations and manage evolution to maximize margin and differentiation.
Support annual and quarterly commercial planning, budgeting, and forecasting.