Product Manager

BMED Pharmaceuticals; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

BMED Pharmaceuticals in Istanbul is seeking a Product Manager to drive strategic development and commercial success of our pharma portfolio.

You will lead brand strategies, conduct market research, and collaborate with Sales, Medical, and international partners to ensure compliant, impactful launches across markets.

Fluency in English and a background in pharma marketing, hematology, oncology or CNS are preferred as we expand our diverse portfolio.

Qualifications

• Bachelor's degree in Pharmacy, Medicine, Business Admin, Marketing, or related field.
• Minimum 2 years of Product Management experience in pharma.
• Experience in Hematology, Oncology or CNS preferred.
• Strong marketing knowledge, regulatory compliance, and analytics.

Responsibilities

• Develop and optimize brand strategies and annual marketing plans.
• Perform market research, segmentation, and performance analyses.
• Translate insights into actionable marketing initiatives.
• Build relationships with KOLs and healthcare professionals.
• Collaborate with Sales, Medical, and cross-functional teams.
• Coordinate with international partners on brand strategy and portfolio.
• Plan and execute launches, campaigns, scientific meetings.
• Conduct joint field visits to gain market insights.
• Monitor KPIs and adjust growth initiatives.
• Support promotional materials and science communication.

Skills

Brand strategy

Market research

Cross-functional collaboration

KOL engagement

English fluency

Education

Pharmacy degree

Business/Marketing degree

Job description

Join BMED Pharmaceuticals as a Product Manager

At BMED Pharmaceuticals, we are committed to improving patients' lives by providing access to innovative, high-quality pharmaceutical products and specialized therapeutic solutions.

Building on more than a decade of industry experience and strong international partnerships, BMED Pharmaceuticals continues to expand its presence in the Turkish pharmaceutical market through a growing and diversified portfolio.

Driven by science, integrity, and a patient-centric approach, we work closely with healthcare professionals and global partners to address unmet medical needs and deliver sustainable value to the healthcare ecosystem.

As part of our continued growth, we are looking for a Product Manager to join our team in Istanbul and contribute to the strategic development and commercial success of our portfolio.

Qualifications

• Bachelor's degree in Pharmacy, Medicine, Business Administration, Marketing, or a related field
• Minimum 2 years of Product Management experience within the pharmaceutical industry
• Experience in Hematology, Oncology, and/or Central Nervous System (CNS) therapeutic areas is preferred
• Strong understanding of pharmaceutical marketing, industry regulations, and compliance requirements
• Proven ability to develop and implement effective brand strategies and marketing initiatives
• Strong analytical thinking, strategic planning, and problem-solving capabilities
• Excellent communication, presentation, stakeholder management, and influencing skills
• Ability to work effectively in cross-functional teams and manage multiple priorities
• Fluency in written and spoken English

Key Responsibilities

• Develop, implement, and continuously optimize brand strategies and annual marketing plans in alignment with business objectives
• Conduct comprehensive market research, competitive intelligence, customer segmentation, and performance analyses to identify growth opportunities
• Translate market insights into actionable marketing strategies and initiatives to strengthen brand positioning and market performance
• Build and maintain strong professional relationships with key opinion leaders (KOLs), healthcare professionals, and relevant external stakeholders
• Collaborate closely with Sales, Medical, and other cross-functional teams to ensure strategic alignment and effective execution of marketing initiatives
• Work closely with international business partners to ensure alignment on brand strategies, business priorities, and portfolio development
• Plan and execute product launches, promotional campaigns, scientific meetings, and other brand-related activities in compliance with applicable regulations
• Conduct regular joint field visits with Sales and Medical teams to gain market insights, understand customer needs, and support field effectiveness
• Monitor brand performance, market dynamics, and key performance indicators (KPIs), recommending corrective actions and growth initiatives when needed
• Support the development of promotional materials, product training programs, and scientific communication activities in collaboration with relevant teams

Why Join BMED Pharmaceuticals?

At BMED Pharmaceuticals, you will have the opportunity to contribute to a growing pharmaceutical organization, work with international partners, and play an active role in shaping the future of our therapeutic portfolio.

We offer a collaborative, dynamic, and growth-oriented environment where innovative thinking, ownership, and professional development are valued.

Join us and be part of a team committed to making a meaningful difference in patients' lives.