Performance Marketing Specialist

Scorp, Inc; Fatih; On-site; TRY 50,000 - 70,000; Full time

Job summary

A leading technology company in Turkey seeks a Performance Marketing Specialist to optimize marketing campaigns and analyze performance metrics. The ideal candidate has a Bachelor's in Marketing and at least 2 years of experience in the mobile apps sector. Join a vibrant team committed to developing innovative social media applications. This role offers an exciting opportunity to make a global impact in a fast-paced environment.

Qualifications

• Solid experience working with DSP partners like AppLovin and Mintegral.
• At least 2 years of hands-on experience in the Mobile Apps & Gaming sector.
• Excellent spoken and written English skills.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns.
• Analyze performance metrics to refine marketing strategies.
• Collaborate with creative teams to enhance campaign strategies.

Skills

Experience with DSP partners

Digital marketing

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adjust

Job description

Overview

About Us Scorp Inc. is an innovative technology company with offices in Istanbul and San Francisco. Founded in 2014, we initially launched the Scorp app but have since shifted our focus to developing mobile applications centered around social media and live streaming. Our apps are active in 182 countries, with one app reaching 600,000 daily active users and another engaging 400,000. In 2023 alone, we gained over 150 million new registered users, supporting more than 25 languages. Recognized with the Great Place to Work Turkey certification, we maintain a vibrant startup culture where every voice is valued. As we continue to grow and develop cutting-edge social and entertainment apps, we’re looking for enthusiastic individuals to join our team. If you’re passionate about tackling large-scale challenges and making a global impact, Scorp Inc. offers a unique opportunity to be part of a pioneering company at the forefront of technology. We are looking for a Performance Marketing Specialist to join our dynamic team!

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across platforms such as Meta, Google, video networks, and mobile DSPs.
• Analyze key performance metrics and use insights to optimize marketing strategies and campaign results.
• Work closely with marketing and creative teams to refine and enhance campaign strategies.
• Continuously test and iterate on creatives, audiences, placements, and funnel tactics to maximize ROI
• Work closely with the creative team, sharing KPI-driven feedback to guide the production of new impactful assets.
• Track and evaluate campaign performance through tools such as Adjust, Google Analytics, and internal dashboards, turning data into actionable insights and opportunities for growth.

Requirements

• Solid experience working with DSP partners (e.g., AppLovin, Mintegral, Liftoff, etc.) is a must.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field
• At least 2 years of hands-on experience in the Mobile Apps & Gaming sector.
• Genuine interest in digital marketing and performance-driven advertising.
• Excellent spoken and written English skills.
• Highly organized, self-motivated, and able to work in a fast-paced environment.