Performance Marketing Manager

Opontia; Fatih; On-site; TRY 150,000 - 300,000; Full time

Job summary

Opontia is seeking a Performance Marketing Manager to drive the growth of e-commerce brands in Turkey across various digital marketing channels. This role involves setting up advertising funnels, managing performance, and collaborating with brand stakeholders to achieve conversion-focused results. The ideal candidate has 3-6 years of experience in e-commerce marketing and fluency in both Turkish and English, along with a strong background in data analytics and ad optimization.

Qualifications

• 3-6 years of hands-on experience managing paid social and paid search channels.
• Proven track record of setting up advertising funnels from scratch.
• In-depth knowledge of conversion optimization principles.

Responsibilities

• Formulate customer acquisition and retention strategies for various DTC brands.
• Manage performance and growth across all digital marketing channels.
• Daily performance optimizations and reporting.

Skills

Fluency in Turkish

Fluency in English

Data analytics

Ad optimization best practices

Tools

Google Merchant Center

Shopify

Job description

Who We Are

Opontia is the only digital-first consumer goods group in MENAT as well as Central & Eastern Europe, growing by acquiring successful e-commerce brands. We acquire, operate, and scale outstanding ecommerce brands with superstar products. We are backed by leading global investors and have raised one of the largest Series A rounds in the region at $42M. We have offices in Riyadh, Istanbul, Warsaw, and Dubai.

Exciting Performance Marketing Manager Opportunity

We are looking for a Performance Marketing Manager to manage the performance and growth of all digital marketing channels for our brands in Turkey on D2C and Marketplaces. As a Performance Marketing Manager, you will have the opportunity to oversee performance marketing across several DTC verticals, setting up advertising funnels from scratch across major platforms such as Google, META, Snap, and others, with a focus on achieving conversion-focused results. The Performance Marketing Manager role at Opontia is an exciting opportunity for individuals who are passionate about performance marketing, enjoy working collaboratively across multiple stakeholders, and want to work with innovative brands in a well-funded and supportive environment.

Key Responsibilities

• Formulate customer acquisition and retention strategies for various DTC brands together with brand managers, marketing, and creative team members.
• Manage the performance and growth of all digital marketing channels for our brands in Turkey on D2C and Marketplaces.
• Set up advertising accounts and build funnels across multiple paid media platforms.
• Daily performance optimizations.
• Reporting and analytics.
• Campaign coordination with multiple brand stakeholders.
• Budget allocation across paid media channels.
• Ad copy and creative project management and performance analysis.

Perfect Fit

• 3-6 years of hands-on experience managing paid social and paid search channels for ecommerce brands.
• Proven track record of setting up advertising funnels from scratch across major platforms Google, META, Snap and such.
• Conversion focused.
• Experience managing projects across multiple stakeholders marketing, brand managers, campaign managers, and creative teams.
• Fluency with data analytics platforms.
• Technical understanding of all aspects of account setup and ability to communicate necessary requirements to product and tech teams. Including but not limited to pixels, conversion API, and google merchant center.
• In-depth knowledge of ad optimization best practices and A/B testing.
• Fluency in Turkish and English.
• Shopify knowledge.
• Understanding of basic CRO principles and user experience.