Marketing Manager

Straumann Group; Fatih; On-site; EUR 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead product marketing initiatives in a multicultural environment. This role involves developing and executing local marketing strategies to drive growth and enhance market share. The ideal candidate will have a strong technical background in dentistry or implants, along with proven experience in brand strategy and campaign execution. Join a forward-thinking company where your contributions will shape the future of dental solutions and make a significant impact in the healthcare industry.

Qualifications

• 5+ years of marketing experience, preferably in dental or healthcare.
• Proven track record in product marketing and campaign execution.

Responsibilities

• Lead local marketing strategies aligned with global objectives.
• Build relationships with Key Opinion Leaders for insights and endorsements.

Skills

Marketing Strategy

Product Marketing

Analytical Skills

Project Management

Interpersonal Skills

Education

Bachelor's degree in Marketing

Master's degree (preferred)

Job description

Marketing Manager

• Istanbul, Türkiye
• Full-time

Company Description

We are Straumann. United for global excellence in dentistry.

Every vision has its story. Ours began more than 70 years ago. Since then our innovations and achievements have become landmarks in dentistry worldwide. Straumann began as a family-owned institute, grew into a publicly owned holding, and today comprises a number of international companies around the world.

The Straumann Group develops, manufactures and supplies dental implants, instruments, CADCAM prosthetics and biomaterials for use in tooth replacement and restoration solutions or to prevent tooth loss.

Job Description

You will be responsible for the product marketing activities in Türkiye, and this role requires to work with people from different backgrounds in a multicultural environment. You will need a technical background especially in dentistry or implants.

Your Role

• Lead the development and execution of local marketing strategies aligned with global objectives to drive sustainable growth and market share.
• Define clear customer value propositions and ensure their consistent communication across all relevant channels and touchpoints.
• Drive strategic planning, budgeting, and execution of campaigns, events, and product launches.
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), leveraging their expertise for educational activities, clinical endorsement, and market insights.
• Act as the voice of the customer, championing customer-centricity and ensuring a differentiated and relevant experience across the buyer journey.
• Manage marketing performance metrics, analyze campaign ROI, and propose corrective actions when necessary.
• Monitor market dynamics and competitor activities, generating insights to inform strategic decision-making.
• Work cross-functionally with internal and external stakeholders to ensure alignment and successful execution of marketing initiatives.

Your Profile

• Bachelor’s degree in Marketing, Business Administration, or equivalent; a Master’s degree is a plus.
• Minimum 5 years of experience in marketing, preferably in the dental or healthcare industry.
• Proven track record in leading product marketing initiatives, brand strategy, and campaign execution.
• Strategic thinker with strong analytical capabilities and commercial acumen.
• Demonstrated ability to work in a multicultural, matrixed organization with cross-functional teams.
• Entrepreneurial, proactive, and solution-oriented mindset with a strong drive for results.
• Excellent project management and organizational skills, with the ability to handle multiple priorities.
• Strong communication and interpersonal skills to build relationships with internal teams and external partners.
• Fluent in English, both written and spoken.