Marketing Manager

Wide and Wise; Fatih; On-site; TRY 150,000 - 200,000; Full time

Job summary

A real estate franchise organization in Turkey seeks a Marketing Manager to lead integrated marketing efforts across four brands. The ideal candidate has over 8 years of experience in marketing, strong performance and brand marketing skills, and a strategic mindset. Responsibilities include shaping marketing strategies, managing digital campaigns, and coordinating events to strengthen brand engagement.

Qualifications

• 8+ years of experience in marketing, ideally in real estate, franchising, or multi-brand environments.
• Strong background in both brand and performance marketing.
• A balance of strategic thinking and hands-on execution.

Responsibilities

• Shape and execute the marketing approach across four distinct brands.
• Launch and manage lead-generation campaigns.
• Design and organize events for real estate professionals.
• Oversee content calendars and creative production.

Skills

Marketing strategy

Performance marketing

Digital marketing funnels

CRM management

Communication skills

Organizational skills

Tools

Meta Ads

Google Ads

GA4

HubSpot

Job description

We’re hiring on behalf of one of our clients — a dynamic organization that brings together four of the world’s most recognized real estate brands. As the master franchise holder for Türkiye and the region, they’re building one of the strongest ecosystems in the industry.

Now, they are looking for an experienced Marketing Manager to lead integrated marketing efforts across all four brands — combining strategy, execution, and team coordination to drive growth.

Note: This role is designed for someone with long-term potential to grow into a C-level leadership position.

What You’ll Be Doing

Brand Strategy & Positioning

Shape and execute the marketing approach across four distinct brands

Create targeted strategies for franchise growth and brand awareness

Lead cohesive storytelling and brand positioning efforts

Performance Marketing

Launch and manage lead-generation campaigns (Meta, Google, programmatic)

Build and optimize digital marketing funnels

Oversee marketing analytics, CRM, and automation workflows

Community & Events

Design and organize events for real estate professionals and franchise owners

Lead engagement initiatives that strengthen brand loyalty

Manage PR and large-scale industry activations

Social Media & Creative

Oversee content calendars and creative production across platforms

Drive the creation of campaign assets, videos, and sales materials

Highlight brand success stories through storytelling

Leadership & Coordination

Work with internal teams and external partners (performance, creative, PR)

Set KPIs, track results, and continuously improve outcomes

Ensure marketing is aligned with overall business goals

What We’re Looking For

8+ years of experience in marketing, ideally in real estate, franchising, or multi-brand environments

Strong background in both brand and performance marketing

A balance of strategic thinking and hands-on execution

Proficiency with tools such as Meta Ads, Google Ads, GA4, HubSpot (or similar)

Excellent communication and organizational skills

This is a unique opportunity to work across four globally recognized brands and take a central role in shaping their marketing future.