Marketing Administrator

Altan Hidrolik; Tuzla; On-site; TRY 50,000 - 70,000; Full time

Job summary

A leading manufacturing company in Turkey is seeking an experienced Marketing Administrator to shape its marketing strategy. This role involves overseeing marketing activities, ensuring corporate identity consistency, and collaborating closely with the Business Development team. Ideal candidates will have over 5 years of marketing experience, particularly in B2B sectors, and a strong command of digital marketing tools. Proficiency in Adobe design software is a plus.

Qualifications

• 5+ years in marketing management, ideally in manufacturing or automotive.
• Proven track record of end-to-end marketing execution.
• Strong analytical skills to drive marketing strategy improvements.

Responsibilities

• Collaborate to refine marketing strategy with Business Development Manager.
• Manage all marketing activities to ensure alignment with business objectives.
• Oversee digital advertising campaigns to enhance brand visibility.

Skills

B2B marketing

Digital marketing

Content creation

Event management

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing

Master's degree in Marketing Management or Digital Marketing

Tools

Adobe Creative Suite

SEO tools

Email marketing platforms

Job description

Position Summary

Altan Hidrolik is a tier 1 manufacturer of fluid conveyance products including hose and tube assemblies, fittings, and connectors; with more than 35 years of experience supporting the automotive, off-highway and defense industries. Based in Istanbul, Türkiye, we deliver engineering-oriented solutions for critical hydraulic, thermal, air conditioning, fuel systems and other fluid conveyance applications.

We are seeking an experienced Marketing Administrator to join our Business Development team. This role will be pivotal in shaping Altan Hidrolik’s marketing strategy and overseeing the planning and execution of all marketing activities in alignment with business objectives. The Marketing Administrator will collaborate closely with the Business Development Manager to drive the company's marketing efforts, ensuring cohesive corporate identity management, content development, web and social media engagement, event coordination, and the promotion of Altan Hidrolik’s brands.

Key Responsibilities

• Collaborate closely with the Business Development Manager to create and refine the marketing strategy, ensuring alignment with Altan Hidrolik’s business objectives.
• Oversee the planning, execution, and management of all marketing activities in line with the established strategy, ensuring consistency across all channels and platforms.
• Ensure consistency of Altan Hidrolik’s corporate identity and its brands across all digital and print materials, aligning with the overall marketing strategy.
• Develop and manage the corporate content calendar, including social media posts, email campaigns, promotional content, and website updates.
• Oversee website updates, optimize social media engagement, and execute digital advertising campaigns to increase brand visibility and engagement.
• Lead the planning and execution of Altan Hidrolik’s presence at industry events, managing all logistical aspects, budgeting, and internal/external resource allocation.
• Design and oversee the production and distribution of promotional materials.
• Coordinate with event organizers, freelancers, design studios, marketing agencies, and suppliers to deliver high-quality marketing campaigns and materials.
• Oversee corporate online profiles and communication with customers and the platform teams.
• Ensure the proper development and management of internal and external corporate documentation and communication.
• Oversight of a Graphic Designer as a direct report.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field. (Master's degree a plus in Marketing Management or Digital Marketing)
• Proven track record (5+ years) in marketing management with a strong focus on B2B marketing, ideally in the manufacturing or automotive sectors.
• Experience with end-to-end marketing execution from planning and strategy to hands-on execution, including content creation, digital marketing, event management, and branding with minimal supervision.
• Advanced knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing, social media advertising, content management systems and marketing automation platforms.
• Strong analytical and reporting skills, with experience in using data to drive decisions and continuously improve marketing strategies.
• Understanding of customer behavior and trends in B2B industries, particularly in the automotive and industrial sectors.
• Excellent time management skills, with the ability to handle multiple campaigns and deadlines at once.
• Strong communication skills: Clear, concise, and persuasive written and verbal communication abilities, especially when designing technical content and interacting with external agencies, partners, and vendors.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) a plus.
• Excellent English skills for creating high-level technical content and marketing materials.