Market Researcher

Jotform; Çankaya; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading SaaS company in Ankara is seeking a market researcher to join their Lead Generation team. The ideal candidate will be responsible for researching market trends, conducting customer interviews, and generating insights to drive sales leads. This position requires a bachelor's degree and at least 2 years of experience in market research, preferably in the B2B sector. A passion for learning and strong communication skills are essential.

Benefits

Competitive compensation package

Health Insurance

Professional development opportunities

Collaborative team culture

Qualifications

• 2+ years of experience in market research roles, preferably in B2B service and/or SaaS.
• Experience with interviews as a research method is a must.
• Curiosity about business contexts and needs of decision makers.

Responsibilities

• Research market trends and customer preferences to identify opportunities.
• Conduct interviews with customers and analyze findings.
• Generate ideal customer profiles and buyer personas.

Skills

Excellent presentation skills

Communication skills

Analytical skills

Education

Bachelor’s degree in Business Administration, Sociology, or Psychology

Tools

B2B service marketing knowledge

SaaS industry knowledge

Job description

About Jotform

Jotform is a San Francisco-based SaaS company with more than 30 million users worldwide. We are thriving and growing, and we’ve never needed outside funding. That’s because we like keeping things agile, independent and fun. Jotform believes everyone should be able to create their own online forms. Our 10,000+ ready-made form templates, 100+ integrations and more than 380 widgets have made us one of the most popular online form builders for organizations of all sizes — from small businesses to enterprises.

Since our inception in 2006, our mission has been to help users create, manage and share online forms and receive responses in the easiest way possible.

About the Role

We are looking for a market researcher for the Lead Generation team within our Enterprise Growth (B2B) department in our Ankara office. This role focuses on identifying potential customer profiles and needs, and providing campaign messaging insights to convert potential customers to sales leads, mainly through interview projects.

Here’s what you’ll be doing:

• Research market trends, customer preferences, and industry developments to identify opportunities and threats.
• Review firmographic and behavioral customer data to find insights and prepare for research
• Plan interview and survey projects to identify consumer needs and perspectives
• Conduct and analyze interviews with customers from our international portfolio.
• Generate ideal customer profiles and buyer personas based on research findings, industry knowledge, buyer roles, and business context.
• Find and report campaign messaging insights to the Lead Generation team.

Education & Work Experience & Technical Requirements

• Bachelor’s degree or above in Business Administration, Sociology, Psychology, or another related field.
• Experience with interviews as a research method is a must.
• Excellent presentation, communication, and analysis skills in English.
• 2+ years of experience in market research roles, preferably in B2B service and/or SaaS industries.
• Experience and expertise in generating creative insights for promotional material, especially email marketing campaigns
• Understanding and curiosity about the business contexts, practices, and needs of purchase decision makers.
• Knowledge of B2B service marketing and sales processes
• Familiarity with B2B SaaS and Productivity software industry concepts is a plus
• Familiarity with quantitative and qualitative data
• Openness to feedback
• Consistent, timely, and proactive communication with cross-functional teams, product/project groups
• A passion to learn and keep up with the latest developments.

Jotform Perks

• High growth-paced environment with collaborative and unique team culture
• Generous market competitive total compensation package
• Health Insurance
• Professional Growth & Career Opportunities: We support your personal and professional development with educational materials and expenses & relevant conferences abroad to stay up to date with the latest industry trends & online courses or coaching - and support you pursuing ones that you are passionate about!
• Challenging projects, regular feedback, healthy competition
• Fun & Relax working environment: When we’re in the office; music, jeans and t-shirts are the norm & kitchens stocked with healthy & tasty snacks & drinks

Our Process

We’ll review your application along with all the others we receive and pick the top profiles for a screening call. In many cases due to time constraints and our candidate volume, only the short-listed candidates are contacted but we do consider each application carefully. If you have been selected as a short-listed candidate, we will contact you for a short screening call to get to know you better. If you don’t get a call, please don’t be disappointed! We receive many applications for each role and have to prioritize who we speak to.

Thank you for taking the time to apply for a position at Jotform!

Jotform is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

https://www.jotform.com/job-applicant-privacy/