Lead - CRM & Analysis

Arçelik Türkiye; Kadıköy; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading home appliance company in Kadıköy, İstanbul is seeking a Lead - CRM & Analysis to manage customer data integration across multiple channels. The role involves optimizing data flows, driving technical integrations within the Customer Data Platform, and mentoring a team. Ideal candidates will have advanced SQL skills, experience with data visualization tools, and a solid understanding of KVKK/GDPR compliance. Beneficial company culture focused on well-being and professional development is offered.

Benefits

Professional Development

Global Community

Well-being programs

Innovation Culture

Leadership opportunities

Flextra Benefits

Exclusive Discounts

Qualifications

• Advanced skills in SQL (joins, case statements, window functions) and data modeling.
• Experience with data visualization tools (Qlik, Power BI, or similar).
• Hands-on experience in ETL processes including mapping, schema design, transformation, and loading.
• Previous exposure to CDPs and CRM platforms (Salesforce, Adobe, Acquia, etc.).
• Solid knowledge of KVKK / GDPR compliance and data security practices.
• Proven ability in team leadership, project management, and cross-functional collaboration.
• Strong communication skills with ability to bridge technical and business stakeholders.
• Familiar with data integration, API management, and both batch & streaming data transfer.

Responsibilities

• Lead the integration of customer data across all channels.
• Design, manage, and optimize data flows (ETL, batch, real-time API, webhook).
• Drive technical integrations within our Customer Data Platform (CDP).
• Ensure data quality assurance and identity stitching with Data Governance team.
• Build and maintain data models for CRM & Analytics.
• Partner with IT, CX, E-commerce, and Growth teams.
• Lead and mentor the Data & Integration team.
• Safeguard compliance with KVKK, GDPR, and data security standards.

Skills

Advanced skills in SQL

Experience with data visualization tools

Hands-on experience in ETL processes

Exposure to CDPs and CRM platforms

Knowledge of KVKK / GDPR compliance

Team leadership and project management

Strong communication skills

Familiar with data integration and API management

Job description

Overview

Discover a Home for Your Talents

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

Role

The Lead - CRM & Analysis will join our team at the Commercial Transformation & Alternative Channels Sales Directorate.

Responsibilities

• Lead the integration of customer data across all channels (offline stores, online platforms, service touchpoints, loyalty applications).
• Design, manage, and optimize data flows (ETL, batch, real-time API, webhook).
• Drive technical integrations within our Customer Data Platform (CDP) transformation journey.
• Ensure deduplication, data quality assurance, and identity stitching in collaboration with the Data Governance team.
• Build and maintain data models to enable segmentation, campaign execution, and reporting for CRM & Analytics.
• Partner with IT, CX, E-commerce, and Growth teams to align on integration priorities.
• Lead and mentor the Data & Integration team, while supporting the development of junior colleagues.
• Safeguard compliance with KVKK, GDPR, and data security standards in all data processes.

Location

The position is located in Kadıköy, İstanbul.

Qualifications

• Advanced skills in SQL (joins, case statements, window functions) and data modeling.
• Experience with data visualization tools (Qlik, Power BI, or similar).
• Hands-on experience in ETL processes including mapping, schema design, transformation, and loading.
• Previous exposure to CDPs and CRM platforms (Salesforce, Adobe, Acquia, etc.).
• Solid knowledge of KVKK / GDPR compliance and data security practices.
• Proven ability in team leadership, project management, and cross-functional collaboration.
• Strong communication skills with the ability to bridge technical and business stakeholders effectively.
• Familiar with data integration, API management, and both batch & streaming data transfer.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.

Benefits & Culture

• Professional Development: Access tailored opportunities through our global minds network.
• Global Community: Contribute to a community of like-minded individuals.
• Well-being: Holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
• Innovation Culture: Experience continual growth in our innovative environment.
• Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
• Flextra Benefits: Customize your benefits with our flexible program.
• Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feel like home.

Get to know us better through our company video. The link provides information about our culture and work environment.

Check out our latest stories and behind-the-scenes moments on Instagram: lifeatbeko