Jr. & Sr. Marketing Specialist-Istanbul

BYD EUROPE; Ataşehir; On-site; TRY 25,000 - 40,000; Full time

Job summary

A leading sustainable technology company in Turkey is seeking a Marketing Specialist. The role involves content development, event coordination, and digital marketing support. Qualified candidates should have a Bachelor's degree, 3-5 years of marketing experience, and fluency in both Turkish and English. This fast-growing company offers competitive remuneration and team-building events.

Benefits

Performance and experience-based competitive remuneration

Team building events

Employee learning opportunities

Qualifications

• 3-5 years experience in a marketing department.
• Experience in the Automotive industry is an advantage.
• Ability to work with deadlines and prioritize effectively.

Responsibilities

• Create and adapt marketing materials.
• Support planning and execution of events.
• Manage the stock of POS marketing materials.
• Support online advertising campaigns.
• Track and report marketing effectiveness.

Skills

Fluency in Turkish

Fluency in English

Digital Tools Knowledge

Interpersonal Skills

Customer-oriented Mindset

Education

Bachelor's degree in Business or related field

Master's degree

Job description

Key Responsibilities:

• Content Development: create and adapt marketing materials, including brochures, presentations, social media content, email campaigns, and website updates. Including ad hoc translation and text localization.
• Event Coordination: support the planning and execution of events, trade shows, and product launches to engage customers and showcase new models.
• POS Material Management: manage the stock of POS (Point of Sale) materials, including inventory control, logistics coordination, and ensuring timely availability of materials for events and campaigns, also by self-delivery of those materials.
• Digital Marketing: support to online advertising campaigns (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement.
• Reporting and performance analysis: track, report and present on the effectiveness of marketing efforts to recommend improvements for future initiatives.
• Collaboration: work closely and support PR team, sales teams and BYD Dealers and external agencies to ensure consistent messaging and successful campaign execution.
• Budget Management: assist in managing the marketing budget, ensuring cost efficiency and maximum ROI on campaigns.
• Monitor BYD activities as well as Dealers activities and competitors.
• Be a brand Ambassador, a solid team-player and work always with the Customer in mind.

Key Results:

• Execution of management metrics
• Timely delivery of the projects
• Monitoring of the activities

Your profile:

• Bachelor's degree in Business, Sales, Marketing, or a related field. A master's degree is a plus.
• 3-5 years experience in marketing department
• Fluency in Turkish and English, both written and verbal. Chinese language skills are a plus.
• Experience in Automotive industry is an advantage
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills. Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.

We offer:

Job in a fast-growing company and industry which represents sustainable technology;

Performance and experience based competitive remuneration;

Team building events and employee learning opportunities.

Please note that position is open for candidates eligible to work in Turkey.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team