Home Healthcare Sales Manager

Yuwell Global; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Yuwell Global in Istanbul, Turkey is seeking a results-driven Home Healthcare Sales Manager to lead local sales strategy and expand market coverage for home healthcare devices. You will manage distributors, pharmacies, retail chains, and e-commerce channels across Turkey.

The role requires strong experience in home healthcare or personal health monitoring products, with a track record in distributor management and channel development. Travel within Turkey is expected.

Qualifications

• Bachelors degree or above.
• Minimum 5 years of relevant sales experience in medical devices, home healthcare, consumer healthcare, or related industries.
• Strong preference for candidates with direct experience in home-use medical devices or personal health monitoring products.
• Proven experience in distributor management, channel development, and B2B sales.
• Experience working with pharmacies, retail chains, e-commerce platforms, or consumer healthcare channels is highly preferred.
• Fluency in Turkish and English is preferred.

Responsibilities

• Develop and execute local sales strategies and plans to achieve monthly and annual sales targets.
• Identify, develop, and manage distributors, pharmacies, retail chains, e-commerce platforms, and other healthcare channels.
• Drive sales and market development for Yuwells home healthcare and personal health monitoring products, including blood pressure monitors, thermometers, pulse oximeters, and other home-use devices.
• Develop new channels and expand product coverage across key cities and regions in Turkey.
• Build and maintain strong relationships with distributors, key accounts, pharmacies, retailers, and other business partners.
• Develop and execute go-to-market strategies, product launches, promotional activities, and channel marketing initiatives.
• Conduct product presentations, demonstrations, and training for distributors and channel partners.
• Monitor market trends, competitor activities, pricing, product positioning, and customer needs, and provide actionable market insights to HQ.
• Manage sales forecasts, inventory planning, and regular sales reporting through CRM and other business systems.
• Collaborate with HQ teams on marketing, logistics, regulatory affairs, product launches, and after-sales service.
• Ensure all sales activities comply with local regulations, industry standards, and company policies.
• Travel within Turkey to visit distributors, key accounts, retail partners, and other customers as required.

Skills

Distributor mgmt

Channel development

B2B sales

Negotiation

Communication

Customer relationships

Travel ability

Turkish & English

Market knowledge

Education

Bachelors degree

Tools

CRM software

Job description

Overview

We are seeking a results-driven Home Healthcare Sales Manager based in Turkey to drive the growth of Yuwell’s home healthcare and personal health monitoring device business in the local market.

This role will be responsible for developing and executing sales strategies, managing distributors and key accounts, and expanding market coverage across pharmacies, retail, e-commerce, and other consumer healthcare channels.

The ideal candidate will have solid experience in home healthcare, consumer medical devices, or personal health monitoring products, with strong knowledge of the Turkish market and a proven track record in distributor and channel management.

This is a key role in supporting Yuwell’s international expansion and offers significant growth potential for high-performing individuals.

JD

Position Title: Home Healthcare Sales Manager

Location: Istanbul, Turkey

Key Responsibilities

• Develop and execute local sales strategies and plans to achieve monthly and annual sales targets.
• Identify, develop, and manage distributors, pharmacies, retail chains, e-commerce platforms, and other healthcare channels.
• Drive sales and market development for Yuwell’s home healthcare and personal health monitoring products, including blood pressure monitors, thermometers, pulse oximeters, and other home-use medical devices.
• Develop new channels and expand product coverage across key cities and regions in Turkey.
• Build and maintain strong relationships with distributors, key accounts, pharmacies, retailers, and other business partners.
• Develop and execute go-to-market strategies, product launches, promotional activities, and channel marketing initiatives.
• Conduct product presentations, demonstrations, and training for distributors and channel partners.
• Monitor market trends, competitor activities, pricing, product positioning, and customer needs, and provide actionable market insights to HQ.
• Manage sales forecasts, inventory planning, and regular sales reporting through CRM and other business systems.
• Collaborate with HQ teams on marketing, logistics, regulatory affairs, product launches, and after-sales service.
• Ensure all sales activities comply with local regulations, industry standards, and company policies.
• Travel within Turkey to visit distributors, key accounts, retail partners, and other customers as required.

Qualifications

• Bachelor’s degree or above.
• Minimum 5 years of relevant sales experience in medical devices, home healthcare, consumer healthcare, or related industries.
• Strong preference for candidates with direct experience in home-use medical devices or personal health monitoring products, such as blood pressure monitors, thermometers, pulse oximeters, or similar products.
• Proven experience in distributor management, channel development, and B2B sales.
• Experience working with pharmacies, retail chains, e-commerce platforms, or consumer healthcare channels is highly preferred.
• Good understanding of the Turkish healthcare and consumer medical device market.
• Strong business development, negotiation, communication, and customer relationship management skills.
• Strong commercial mindset with a proven track record of achieving sales targets.
• Results-oriented, self-motivated, proactive, and able to work independently.
• Willingness to travel within Turkey.
• Fluency in Turkish and English is preferred.

Priority will be given to candidates with strong experience in home healthcare or personal health monitoring devices, particularly blood pressure monitors, thermometers, pulse oximeters, or similar home-use medical devices.