Growth Specialist

BiTaksi; Kâğıthane; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading taxi-hailing app in Turkey is seeking a Growth Specialist to enhance customer engagement and retention strategies. Responsibilities include designing and implementing marketing campaigns and optimizing the customer journey. Candidates should have a Bachelor's degree and at least one year of experience in CRM. A proactive mindset and strong analytical skills are essential. This role offers competitive perks including private health insurance and meal cards.

Benefits

Private health insurance

Meal card

Monthly IstanbulCard reimbursement

Free psychological counseling

Discounted gym membership

Online education platforms

Qualifications

• At least 1 year of experience in CRM & Direct Marketing campaigns.
• Able to work effectively across teams in a dynamic startup environment.
• Detail-oriented and proactive.

Responsibilities

• Design and implement strategies that maximize lifetime value for both riders and drivers.
• Shape and optimize the customer journey.
• Launch and track multi-channel campaigns.
• Own the day-to-day of CRM activities.
• Dive into user data for segmentation strategies.

Skills

Analytical mindset

Communication skills

Problem-solving mindset

Experience in CRM & Direct Marketing

Organizational skills

Market research

Strong written and verbal English skills

Education

Bachelor’s degree in Business Administration, Economics, or Engineering

Job description

About bitaksi

bitaksi is Turkey's leading taxi-hailing app, transforming urban mobility with innovative technology. Over the past 12 years, we've grown from a small startup to a pivotal part of people's daily lives, providing safe, easy, and modern transportation solutions.

Company Vision

Our vision is to transform the way people move by leveraging cutting-edge technology and creating seamless experiences for both riders and drivers. We aim to be the preferred transportation platform of choice, setting new industry standards and reshaping urban mobility.

Why Choose bitaksi

Impactful Work: By joining bitaksi, you will have the opportunity to work on projects that have a direct impact on the lives of millions of people. Your contributions will help shape the future of transportation and make a difference in the way people navigate their daily lives.

Innovation and Technology: Be part of a dynamic team that leverages the latest technology to develop user-centric solutions in a rapidly evolving industry.

To join us as a Growth Specialist you’ll need

• A Bachelor’s degree in Business Administration, Economics, Engineering — or another field where you learned to turn numbers into stories
• A sharp analytical mindset (you don’t just look at data, you interrogate it) with proven skills in analysis, reporting and measuring what truly drives impact
• The ability to spot growth opportunities others might miss — through customer segmentation, market research and real user insights
• At least 1 year of experience running CRM & Direct Marketing campaigns (Push, Email, SMS, In-App — yes, we use them all)
• Bonus points if you’ve got experience in retention, loyalty or rewards program design
• Highly detail-oriented with a problem-solving mindset, proactive and initiative-driven
• Self-motivated & organized with the ability to multitask & prioritize
• Excellent communication, negotiation and presentation skills
• Strong written and verbal English skills; able to work effectively across teams in a dynamic startup environment

You will

• Turn insights into action: design and implement strategies that maximize lifetime value for both riders and drivers
• Shape and optimize the customer journey with smart retention and engagement moves
• Dream up, launch, and track multi-channel campaigns (Push, Email, SMS, In-App)
• Build and grow loyalty — not just programs, but habits that keep people coming back
• Own the day-to-day of CRM activities and keep things running smoothly
• Dive into user data to create sharp segmentation and targeting strategies
• Team up with product and data teams to hit ambitious growth targets together
• Keep your radar on market trends and competitors so we’re always a step ahead
• Experiment with monetization levers and double down on what works
• Own growth projects end-to-end, from first idea to flawless execution

What we offer

• Open communication, teamwork and strong company culture of continuous development
• Private health insurance (family included)
• Meal card
• Monthly IstanbulCard reimbursement
• We care about your wellbeing; free psychological counseling, legal advice, financial advice etc.
• Team and company activities for motivation
• Discounted gym membership
• Online education platforms

Join Us: Be part of our journey to redefine urban mobility. Let’s create seamless, innovative experiences that make everyday life easier for millions.