Growth Manager, Learna

Codeway; Şişli; Vor Ort; TRY 420.000 - 660.000; Vollzeit

Benefits dieser Stelle

Best Workplace

Meal compensation

Health benefits

Flexible schedule

Udemy free pass

Office environment in Istanbul

Public transport support

Pet adoption support

Massage room

Zusammenfassung

Codeway in Istanbul is seeking a versatile Performance Marketing Specialist to own end-to-end user acquisition campaigns for global audiences. You will manage creatives, optimize spend across Meta, TikTok, Google, and networks, and build relationships with external partners.

You should bring at least 2 years in performance marketing, a data-driven mindset, strong English, and a proactive, ownership-driven attitude.

Qualifikationen

• Minimum 2 years in performance marketing or related field.
• Strong English communication and collaboration with cross-functional teams.
• Data-driven, creative, and results-oriented with ownership mindset.

Aufgaben

• Take 360 ownership of app marketing and end-to-end user acquisition.
• Develop and test creatives; propose hypotheses and provide feedback.
• Manage and optimize UA campaigns across Meta, TikTok, Google and other networks.
• Build relationships with external partners and agencies; collaborate with ad networks.
• Build and monitor BI dashboards; ensure KPIs are met while scaling.
• Collaborate with product team to understand user motivations and monetization.
• Take additional responsibilities to grow the app with growth-hacking ideas.

Kenntnisse

Performance marketing

Data analysis

Creative thinking

Communication

English proficiency

Ausbildung

Bachelor’s degree (not required listed)

Tools

Meta Ads Manager

TikTok Ads

Google Ads

BI dashboards

Jobbeschreibung

ABOUT CODEWAY

Codeway is a global consumer tech company with more than 400M users worldwide.

Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.

Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.

We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work.

We’re building the next generation of consumer tech and reimagining what mobile apps can be.

This is Codeway. This is our way. Join us.

POSITION

At Codeway, we’re redefining the performance marketing role. Here, you won’t just analyze data and optimize campaigns; you’ll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

The ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

WHAT YOU’LL DO

• Claim 360 ownership of an app’s marketing & execute end-to-end user acquisition strategies.

• Manage the Creative Pipeline. Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.

• Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks.

• Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams.

• Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.

• Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.

• Take additional responsibilities to grow your app. Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.

WHAT YOU’LL BRING

• Experience. You have a minimum of 2 years of experience in performance marketing or a related field, with a solid foundation and a strong desire tofurther your growth.

• Passion. Passion for mobile marketing, data, creative production.

• Take the wheel. You’re ready to get your hands dirty. You’re hard-working, you refuse to give up until achieving what you want to get. You’re result-driven and always aim for excellence in the work you do.

• Ownership. We want you to be ready to own every aspect of your project. You won’t be a newcomer here; you’ll own your thing.

• Cool vibe. You’re open to constructive criticism and feedback. You’re ready to improve yourself accordingly.

• Excellent communication skills. You’ll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance team.

• Excellent command of English. You’ll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies.

WHAT WE OFFER

• Great Place to Work. As our top team member, you’ll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.
• A Competitive Compensation Package. Long story short, we take care of you.
• A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.
• Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
• Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
• Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
• Sport Activities Support. We care about your physical wellbeing and support your gym membership.
• Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things.
• Udemy Free Pass. An unlimited Udemy subscription.
• Flexible Schedule & Unlimited Vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.
• English Course Support. Be more global and perform best at your work.
• Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.
• A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
• Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
• Free Breakfast. At Codebrew - every morning at 9:30 AM.
• No Dress Code. Dress as you like.
• Happy Hours Every Friday. Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)
• Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
• Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
• Software Support. Subscription to any software you might need to perform at your best.
• Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
• Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
• Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.