Digital Marketing Executive

Informa Plc; Fatih; On-site; TRY 300,000 - 400,000; Full time

Job summary

A leading company in the events industry is seeking a digital marketing expert to manage campaigns and drive lead generation strategies. The ideal candidate will have strong experience in B2B marketing, proficiency in digital tools like Google Analytics, and a passion for improving digital strategies. This role offers the opportunity to work closely with cross-functional teams in a supportive and flexible environment, contributing to impactful marketing initiatives.

Benefits

Time out for volunteering

ShareMatch scheme

Company funded private medical insurance

Bespoke training and learning opportunities

Support for internal job moves

Welcoming culture and community events

Qualifications

• Strong experience in digital marketing with a focus on performance tracking.
• Expertise in managing digital agencies and ensuring project deadlines.
• Advanced skills in Google Analytics and basic knowledge of GTM.

Responsibilities

• Own the search traffic KPI and demonstrate results in conversion improvement.
• Collaborate with marketing managers to develop and monitor paid strategy.
• Coordinate effectively with internal teams and external digital agencies.

Skills

Digital marketing

Performance tracking

B2B marketing

Lead generation

SEO

CRO

Google Analytics

Google Ads

Meta

LinkedIn

Project management

Communication

Education

Formal business/marketing higher education qualification

Tools

Google Tag Manager

MS Office

Job description

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

The Role

This role requires a well-rounded digital marketer with expertise in managing digital agencies, meeting deadlines, tracking performance, and executing lead generation strategies. The ideal candidate should have experience in B2B marketing or be eager to learn, with a strong grasp of Meta, LinkedIn, and Google Ads. Additionally, they should have a foundational understanding of SEO and CRO and be capable of coordinating effectively with internal teams. This role also demands advanced proficiency in Google Analytics and basic knowledge of Google Tag Manager (GTM).

This candidate should be analytics-led, always looking for opportunities to improve the digital strategy and raise the bar. The role will wholly own the search traffic KPI and be expected to demonstrate results in conversion improvement through web testing. The digital marketing expert will also collaborate with marketing managers to develop, execute, and monitor the paid strategy while ensuring smooth coordination with internal teams and external digital agencies.

The digital marketing expert must work closely with brand-aligned marketers to significantly improve inbound results and will report to the Digital Marketing Manager in the Türkiye office.

Qualifications

• Strong experience in digital marketing with a focus on performance tracking and campaign execution.
• Expertise in managing digital agencies and ensuring project deadlines are met.
• Experience in B2B marketing or willingness to learn.
• In-depth knowledge of Meta, LinkedIn, and Google Ads.
• Experience with lead generation strategy development.
• Foundational knowledge of SEO and CRO best practices.
• Strong coordination skills for working with cross-functional teams.
• Advanced Google Analytics skills and basic knowledge of Google Tag Manager (GTM).
• Strong analytical and problem-solving skills.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Self-motivated with the ability to work both independently and collaboratively within a team.
• Formal business/marketing higher education qualification
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
• Excellent verbal and written communication skills in English and in Turkish

Additional Information

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered withISKUR.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atLifeAt.Informa.com

Our benefits include:

• Time out: Take up to four days per year to volunteer, plus a day off for your birthday!
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Company funded private medical insurance
• The opportunity to develop your career with bespoke training and learning and on-demand access to thousands of courses on LinkedIn Learning.
• When it’s time for the next step, we encourage and support internal job moves
• Great community: a welcoming culture, our fantastic Walk the World charity day and active colleague run diversity and inclusion networks
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a jobhere.