Website & Content Growth Specialist – B2B Marketplace

BtoBTurk; Konak; On-site; TRY 30,000 - 45,000; Full time

Job summary

A leading B2B platform in Turkey is seeking a Website & Content Growth Specialist to enhance content quality and digital visibility. The role involves managing web content, optimizing SEO strategies, and collaborating with various teams to improve user experience. Ideal candidates will have a strong background in e-commerce and digital marketing, with proficiency in Turkish and English.

Qualifications

• Min. 2 years in e-commerce, content management, or digital marketing.
• Experience in marketplace platforms and multi-vendor content management is a strong plus.

Responsibilities

• Monitor and update all product, category, and info page content.
• Ensure SEO-friendly product titles, descriptions, and visuals.
• Create blog posts, campaign pages, and landing content.

Skills

Content Management

SEO

Digital Marketing

Team Collaboration

Tools

Google Analytics

Search Console

Shopify

Job description

About Us: BtoBTurk.com is a leading B2B platform that connects international buyers with high-quality wholesale suppliers in Turkiye. We streamline global trade by bringing product sourcing, logistics, and customer support under one roof. Join our team as we reshape the wholesale shopping experience!

We are looking for a dynamic Website & Content Growth Specialist to oversee the content quality, user experience, and digital visibility of BtoBTurk.com, a multi-supplier B2B marketplace. The ideal candidate will manage all web content and contribute to SEO-focused growth strategies.

Responsibilities

• Monitor and update all product, category, banner, and info page content
• Ensure SEO-friendly product titles, descriptions, and visuals
• Check the consistency and quality of Turkish, English (and preferably French) content
• Optimize website navigation, category structure, and search/filter functions
• Create blog posts, campaign pages, and landing content
• Analyze performance using tools like Google Analytics and Search Console
• Collaborate with design, development, and marketing teams
• Research competitor platforms and contribute strategic content improvements

Requirements

• Experience in marketplace platforms and multi-vendor content management is a strong plus
• Min. 2 years in e-commerce, content management, or digital marketing
• Familiarity with CMS platforms, preferably Shopify
• Basic SEO knowledge and ability to optimize content accordingly
• Excellent command of Turkish and English (French is a plus)
• Proficient in using Google Analytics and Search Console
• Detail-oriented, organized, and a strong team player

If you're passionate about digital content and want to shape the user experience of a fast-growing B2B marketplace, we'd love to hear from you!