Marketing and Brand Management Team Leader

MAT FILTRATION TECHNOLOGIES; Güzelbahçe; On-site; TRY 60,000 - 80,000; Full time

Job summary

A leading company in water filtration technology is seeking a Marketing and Brand Management Team Leader. The ideal candidate will have extensive experience in marketing, strong leadership skills, and a proven track record in brand management. You will be responsible for developing brand strategies, managing marketing campaigns, and improving brand visibility on digital platforms. This role offers the opportunity to lead innovative projects and collaborate with various departments to enhance brand performance.

Qualifications

• At least 7 years of experience in marketing or brand management.
• Excellent command of English both verbal and written.

Responsibilities

• Develop and implement the company's brand strategy.
• Manage corporate communication and advertising processes.
• Conduct market research and campaign analysis.

Skills

Leadership

Analytical Thinking

Problem Solving

Communication

Digital Marketing

Education

Bachelor’s or Master’s degree in Business, Marketing, Communication

Tools

CRM Systems

Job description

ABOUT US

MAT Filtration Technologies was established to provide the highest possible efficiency equipment and services on water filtration technology. Specifically MAT was established in 2012 in Izmir, Turkey and was founded by fish husbandry industry experts. Our expertise in animal husbandry for over 35 years is our biggest competitive advantage. Furthermore we understand animal behavior and we know in depth the operational needs to run properly a facility. Our company develops and tests the equipment performance and ensures its ease of operation on our marine fish quarantine facility in Izmir. In addition we have designed our organisation to deliver successfully and on-time demanding projects in any part of the world. Finally MAT has developed to become a design, manufacturing and contracting leader in the field of MEP (Mechanical, Electrical & Plumbing) and specialty filtration technologies. Currently, we employ over 300 highly-skilled staff of multiple nationalities.

We are looking for a Marketing and Brand Management Team Leader with the qualifications below;

Qualifications

• Bachelor’s or master’s degree in Business, Marketing, Communication or related fields.
• At least 7 years of experience in marketing, brand management or related fields.
• Strong leadership and team management competencies.
• Analytical thinking, problem-solving and decision-making skills.
• Strong verbal and written communication skills.
• Excellent command of English both verbal and written.
• Knowledge of digital marketing tools and CRM systems.
• Knowledge of the Turquality process and requirements.
• Preferably living or able to reside in Üçkuyular, Balçova, Narlıdere, Güzelbahçe, Seferihisar and Urla regions.

Job Description

• Develop, implement and optimize the company's brand strategy.
• Determining and following marketing and sales targets.
• Increasing visibility on digital platforms (SEO, social media, LinkedIn).
• Conducting market research and campaign analysis in target markets.
• Conducting new customer acquisition and existing customer loyalty projects.
• Managing corporate communication, advertising and promotion processes.
• Representing the brand in sustainability and social responsibility projects.
• Providing brand and product positioning in international fairs and events.
• Prepare short-term and long-term marketing plans to increase brand awareness and reputation.
• Keeping corporate identity studies up to date.
• Monitor, measure and regularly report brand performance.
• Ensure effective collaboration with different departments (sales, product development, logistics).
• Develop and implement strategies in line with Turquality program requirements.