Brand Strategy Manager

Şişecam; Fatih; On-site; TRY 100,000 - 150,000; Full time

Job summary

A leading company in the glass industry is seeking a Brand Strategy Manager to join their Communication Team in Istanbul. The ideal candidate will have extensive experience in brand strategy, strong communication skills, and a strategic mindset. This role involves developing brand strategies, overseeing brand identity, and leading marketing campaigns to enhance brand awareness and loyalty.

Qualifications

• 15+ years of experience in a related position.
• Fluent in English with excellent communication skills.
• Willingness to travel domestically and internationally.

Responsibilities

• Develop and execute a comprehensive brand strategy aligned with Şişecam’s goals.
• Oversee the development and maintenance of the brand’s visual and verbal identity.
• Lead integrated marketing campaigns to strengthen brand awareness.

Skills

Communication

Analytical Skills

Interpersonal Skills

Strategic Thinking

Education

Bachelor's degree in Business Administration

MBA/MA

Tools

MS Office

Job description

Sisecam was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk, a great leader respected worldwide. Today, Sisecam is a major global player in the fields of glass and chemicals. Sisecam is the only global company operating in all core areas of glass production – including flat glass, glassware, glass packaging, and glass fiber. Currently, Sisecam ranks among the world’s top two manufacturers of glassware and the top five producers of glass packaging and flat glass. Sisecam is one of the three largest soda ash producers in the world and the world leader in chromium chemicals.

Sisecam plays a leading role in the flat glass, glassware, glass packaging, chemicals, automotive, glass fiber, mining, energyand recyclingbusiness lines. Sisecam operates production facilities in Germany, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia-Herzegovina, Russia Federation, Georgia, Ukraine, Egypt, India, and the USA in addition to Turkey.

Sisecam who takes firm steps towards its goal of becoming one of the world's top 3 manufacturers in its main fields of activity, with its competent human resources and smart technologies, and uninterruptedly continues to transform its digital infrastructure and culture by considering the future necessities. Sisecam who has 90 years of experience, more than 24 thousand employees, production activities in 14 countries on four continents, and a sales network of more than 150 countries, continues its growth journey in line with its "Global Excellence" strategy and with an inclusive approach that supports the development of company's entire ecosystem. Sisecam takes responsibility for protecting the planet, empowering society and transforming life with its CareForNext strategy, which is compliant with and centered around the United Nations Sustainable Development Goals. Sisecam uses all its experience and competencies to promote sustainable development in every aspect.

We are looking for a Brand Strategy Manager to take part in Şişecam Headquarters – Communication Team in Tuzla / Istanbul. The ideal candidate would have the following qualifications:

Qualifications:

• Bachelor's degree in Business Administration, Economics, Communication, or Social Sciences (MBA/MA preferred).
• 15+ years of experience in a related position.
• Strong understanding of emerging technologies in communication and channels.
• Fluent in English with excellent communication skills.
• Proficient in MS Office programs.
• Strategic thinker with strong interpersonal and analytical skills.
• Willingness to travel domestically and internationally.

Role & Responsibilities:

• Develop and execute a comprehensive brand strategy aligned with Şişecam’s goals.
• Define and refine Şişecam’s value proposition, ensuring it resonates with the target audience.
• Establish brand guidelines, standards, and metrics to ensure consistency across all communications.
• Oversee the development and maintenance of the brand’s visual and verbal identity (logos, colors, messaging, tone of voice).
• Monitor brand equity, track brand health metrics, and implement strategies to enhance perception and loyalty.
• Lead integrated marketing campaigns to strengthen brand awareness and engagement.
• Develop and execute CSR initiatives and sponsorships to enhance brand positioning.
• Build and manage a high-performing brand team, providing guidance and mentorship.
• Collaborate with cross-functional teams to ensure strategic alignment.