Product Marketing Executive

Papara; Fatih; On-site; TRY 30,000 - 90,000; Full time

Job summary

Join a forward-thinking fintech company on a mission to redefine the financial experience for millions. As a Product Marketing professional, you will play a pivotal role in developing strategies that drive awareness and adoption of innovative financial services. This dynamic environment offers the opportunity to work with cutting-edge technologies and collaborate with cross-functional teams to shape the future of banking. If you are passionate about making an impact and thrive in fast-paced settings, this is the perfect opportunity for you to shine and grow.

Benefits

Market-competitive salary

Salary-based private pension plan

Transportation and meal allowance

Learning budget for professional development

Private health & life insurance

Gym in the office

Free access to Papara services

Technical equipment package

Free platform memberships

Social activities and clubs

Qualifications

• 5+ years in Product Marketing with a focus on consumer advocacy and innovative strategies.
• Strong analytical skills and proficiency with digital marketing tools.

Responsibilities

• Develop product marketing operations to enhance service awareness and adoption.
• Conduct product growth analyses and establish product strategies.

Skills

Problem solving

Data-driven approach

Analytical skills

Relationship-building

Communication skills

Consumer advocacy

Innovative marketing

Tools

Digital marketing tools

Job description

Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.

We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day.

Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself.

If you share that passion and believe in our mission, come and join us!

What You’ll Do?

1. Develop Papara product marketing operation to increase awareness and adoption of our services and products.
2. Create demand for products through effective positioning, messaging and marketing plan.
3. Work with Business Intelligence teams and use tools to conduct product growth analyses to build product strategies, establish product positioning and define the product roadmap.
4. Work with our Marketing and Product teams to develop our go-to-market strategy and growth opportunities.
5. Oversee the go-to-market execution for new feature launches and continuing marketing initiatives.
6. Monitor market trends and competitor activities to identify opportunity for growth.
7. Take active role in product development process working closely with product teams via analyzing growth opportunities.
8. Set product marketing budget and track spend with an eye for ROI.

Who You Are?

1. Be an effective consumer advocate, innovative marketer, and problem solver.
2. 5+ years of professional job experience in a Product Marketing position.
3. Ability to break down complex topics into simple, straightforward, and human-like language.
4. Strong relationship-building skills and the ability to operate cross-functionally.
5. Data-driven approach with qualitative analytical abilities and knowledge with A/B testing.
6. Proficiency with digital marketing tools.
7. Thrives in a fast-paced atmosphere with a tendency toward action.

How We Run?

1. Excellent communication skills, sense of urgency, accountability, and ownership.
2. Strong problem-solving and analytical skills.
3. Strong collaboration skills, responsive to project needs and demands in a fast-changing environment.
4. Passion for learning and continuous improvement.
5. Ability to work in a team environment as a reliable, responsible, and self-motivated team player.
6. The first seat in every meeting and interaction always belongs to the user.
7. Take ownership of every issue we are a stakeholder in and look at events beyond our responsibilities.
8. As we bring our ideas to life, we pay attention to the details, research, discuss, and finally act quickly.
9. We don't get stuck with traditional methods and popular opinions; we invent Papara-style ways of doing business.

What We Offer?

1. Market-competitive salary and pay-for-performance bonuses.
2. Salary-based private pension plan with 3% company contribution.
3. Transportation and meal allowance.
4. We care about your professional development; you can use your learning budget on any platform.
5. We care about you, private health & life insurance, a Gym in the office, and HPV vaccine.
6. Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. You can have a Metal Card for free.
7. Technical equipment package that covers what you need. Internet allowance.
8. Free platform memberships: Spotify, YouTube Premium, Netflix.
9. Social activities: Happy Hours, Team Motivation Budget, Football Team, Sailing Team, Rowing Team, Cinema Club, Music Club, Travellers Club, Gastronomy Club etc.
10. No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
11. We are against any form of discrimination. We believe that every individual has a unique personality.
12. Green and pet-friendly campus, Basketball Court, Sleeping Room, and unlimited coffee.

We strive to make the hiring process the fastest and most convenient.

Come and join Papara!