Head of VM&Trade Marketing

Michael Page Türkiye; Fatih; On-site; TRY 30,000 - 70,000; Full time

Job summary

An established industry player in the global footwear and sportswear retail sector is seeking a dynamic professional to manage brand standards and drive trade marketing initiatives. In this role, you will lead the planning and execution of new store openings, ensuring alignment with corporate identity while innovating in-store promotions to enhance customer experience. Your expertise in visual merchandising and trade marketing will be crucial in developing effective strategies that resonate with local markets. This opportunity promises a vibrant work environment where your contributions will significantly impact the brand's success and growth in a competitive landscape.

Benefits

Küresel Çalışma Ortamı

Büyük Kariyer Fırsatı

Qualifications

• Perakende sektöründe kanıtlanmış deneyim ve VM pozisyonlarında tecrübe.
• Ticari pazarlama pozisyonlarında deneyim ve İngilizce yeterliliği.

Responsibilities

• Marka standartlarını yönetmek ve yeni mağaza açılışlarını planlamak.
• Sezonluk kampanyalar ve pazarlama stratejileri geliştirmek.

Skills

Perakende Deneyimi

Görsel Merchandising (VM)

Ticari Pazarlama

İngilizce

Job description

• Global Working Environment
• Great Career Opportunity

About Our Client

Global footwear and sportswear retail brand.

Job Description

Key Responsibilities:

Brand Standards Management:

• Establish and maintain brand standards for retail and franchise stores, ensuring alignment with corporate identity and market expectations.
• Collaborate with merchandising and product teams to create effective in-store visual merchandising guidelines that enhance product visibility and consumer appeal.

Store Openings:

• Lead the planning and execution of new store openings, including layout design, store configuration, and operational readiness for both domestic retail stores and international franchise locations.
• Develop and manage budgets for store openings, ensuring timely delivery and adherence to financial targets.

Seasonal Campaigns and Launches:

• Create and implement annual seasonal trade marketing plans tailored to market trends and consumer preferences.
• Oversee the launch of new seasonal collections, coordinating promotional strategies and in-store events.

Concept Development:

• Innovate and develop concepts for in-store promotions and marketing initiatives that enhance the customer shopping experience.
• Work with cross-functional teams to ensure consistent messaging and execution across all marketing channels.

Visual Presentation and Layout Design:

• Design and implement visual presentation and store layout standards that cater to different formats and customer segments.
• Train store personnel on effective product presentation and visual merchandising techniques to optimize sales.

Collaboration with Franchise Partners:

• Collaborate with franchise partners to develop tailored marketing strategies and visual merchandising plans that resonate with local markets.
• Provide guidance and support for franchisees on store layouts and opening strategies to ensure brand consistency and success.

Wholesale and Sales Conferences:

• Organize and prepare for wholesale sell-in conferences, ensuring all promotional materials, presentations, and product displays reflect brand standards and marketing objectives.
• Develop and manage showroom setups to effectively showcase products for wholesale buyers, creating a compelling and engaging environment.

Budget Management:

• Develop and oversee budgets for trade marketing activities, ensuring efficient allocation of resources across all initiatives.
• Monitor spending and analyze financial performance to implement cost-saving measures.

Analysis and Reporting:

• Analyze the effectiveness of trade marketing initiatives and store performance metrics to assess ROI and inform future strategies.
• Prepare detailed reports for management, highlighting insights and recommendations for continuous improvement.

Industry-Specific Knowledge:

• Stay updated on retail trends, competitive activities, and consumer preferences to adapt strategies effectively.
• Utilize best practices in trade marketing and visual merchandising to enhance brand presence and drive sales growth.
• Leverage digital tools and analytics to optimize marketing efforts and improve customer engagement.

Management of Visual Merchandising and Trade Marketing Teams:

• Oversee the visual merchandising (VM) and trade marketing teams, ensuring alignment with overall marketing strategies.
• Develop weekly work plans for the teams and monitor progress, ensuring tasks are tracked and completed efficiently.

The Successful Applicant

• Proven retail experience
• Experience in VM positions
• Experience in Trade Marketing positions
• Fluent in English

What's on Offer

Global Retail Company Experience