E-mail Marketing Manager

Bored Panda; Turkey; Remote; TRY 50,000 - 70,000; Full time

Job summary

A leading tech-driven media company is seeking an E-mail Marketing Manager. In this fully remote role, you'll manage large-scale email marketing initiatives, collaborating with a diverse international team. The ideal candidate has a strong technical background in email template development and proven experience in growing and analyzing email marketing databases. Join us to create engaging content for audiences worldwide.

Benefits

Flexibility to work fully remotely

Collaboration with a diverse, international team

Supportive work environment

Qualifications

• Proven experience managing a large-scale email marketing program.
• High technical proficiency in building and troubleshooting email templates.
• Expertise in email marketing software and automations.

Responsibilities

• Collaborate with teams to support key initiatives.
• Research competitors and identify successful practices.
• Implement new types of newsletters and marketing campaigns.

Skills

Email marketing program management

Responsive HTML/CSS templates

Email marketing software expertise

Data flow optimization

Email regulations knowledge

Campaign analytics

Tools

ESP/CRM platforms

Database tools

Job description

We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we reach 160 million site views per month and 62 billion video views per year. Our team comprises over 500 creative individuals across 42 countries and 3 offices, located in Vilnius, Lithuania. We are excited to announce that we are currently looking for a talented E-mail Marketing Manager to join our team for the award-winning art and pop culture magazine “boredpanda.com”. Prepare to work for a leading publisher of uplifting stories that cure boredom all over the world!

What You Will Do

• Take an entrepreneurial approach to the role, working collaboratively with creative, marketing & product teams to support key initiatives and get things done
• Research competitors and identify their processes and successful practices
• Implement new types of newsletters and e-mail marketing campaigns, their automation, and evaluate their performance
• Work with the data analytics team to analyse readers’ behaviours and adapt our strategies to that
• Collaborate with developers to automate processes and improve workflows, ensuring seamless integration between platforms
• Ensure flawless execution of campaigns by applying strong technical knowledge of HTML and CSS when building or troubleshooting templates
• Understand how data and content move across different systems (CRM, CMS, ESPs, analytics tools) and ensure consistency, compliance, and efficiency
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals

What We Expect

• Proven experience managing a large-scale email marketing program
• High technical proficiency with the ability to build, edit, and troubleshoot responsive HTML/CSS email templates
• Expertise in email marketing software (ESP/CRM platforms), automations, and integrations with other systems
• Strong understanding of how data and content flow across multiple systems and the ability to optimize processes around that
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
• Proven work experience in growing, engaging with, and analysing the performance of a large email marketing database
• Experience building an email marketing campaign from scratch
• Experience with managing and optimizing paid newsletters is a plus
• Familiarity with analytical and database tools
• Strong ownership since we will be trusting you to implement and improve the process

What We Offer

• The flexibility to work fully remotely
• Collaboration with a diverse, international team of talented individuals
• A supportive and encouraging work environment