E-Commerce Key Account Manager

Nestlé; Fatih; Hybrid; TRY 150,000 - 300,000; Full time

Job summary

A leading global food and beverage company in Istanbul is seeking an E-Commerce Key Account Manager to drive online market share growth. The ideal candidate will have over 5 years of experience in digital marketing and proven success in achieving KPIs. This role offers a hybrid work schedule and numerous professional development opportunities.

Benefits

Flexible work schedule

Development opportunities

Sport benefit program

Paid birthday leave

Qualifications

• Minimum of 5 years of experience in marketing and sales.
• Proven track record of delivering on KPIs.
• Experience as a Digital Marketing and Brand Manager.

Responsibilities

• Drive online market share growth by brand and category.
• Support digital strategy execution and enhance online performance.
• Lead implementation of 'BUY NOW' actions across digital touchpoints.

Skills

Digital Marketing

Sales Management

eCommerce Strategy

Team Leadership

Job description

Overview

Nestlé is one of the world’s leading food and beverage companies, with 2000 global iconic brands and operating in 188 countries. At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations. Join Nestlé Team and be a Force For Good!

Location: İstanbul

Type of contract: Permanent

Role: E-Commerce Key Account Manager – Waters team

Responsibilities

• You will be responsible for driving online market share growth by brand, category, and eRetailers, as well as achieving online sales growth in accordance with established targets.
• Support the definition and execution of the digital strategy by Business Unit (BU), focusing on enhancing online performance through search engine optimization and activation on eRetailers and social media platform activation to drive sales
• Collaborate with the Digital Team to define and continuously improve the media approach and audience measurements, including targeting, reach, frequency, and brand/sales ROI. Support the implementation of media plans on key eRetailers.
• Lead the implementation of "BUY NOW" actions across all digital touchpoints, including brand websites (desktop and mobile), YouTube, Facebook, email, and more. Ensure effective execution on top online eRetailer websites.
• Monitor the accuracy and quality of eCommerce content, ensuring compliance with defined standards and targets. Identify gaps and work with digital teams to establish best practices and tools for content optimization across key online eRetailers.
• Leverage eShopper insights to develop tools and practices for managing online eRetailers, aligning with the eCommerce group strategy to drive online category growth.
• Define online strategies and coordinate the implementation of eRetailer plans in line with business requirements, focusing on activating the 4Ps online, developing multi-item basket shopper concepts and gaining competitive advantage in share and distribution with new items.
• Ensure the achievement of agreed-upon targets and key performance indicators for eRetailers.
• Support the Supply Chain in mapping the end-to-end flow of physical products and information to optimize our route to market, particularly for new channels and eRetailers (e.g., exclusive online retailers), through product range optimization and value chain activities.
• Foster career development, succession planning, and coaching for direct reports.
• Ensure adherence to all Company principles and policies.

Profile / Qualifications

• A minimum of 5 years of experience in marketing and sales, with a proven track record of delivering on KPIs, particularly in achieving top and bottom-line business results.
• Experience as a Digital Marketing and Brand Manager, with a focus on Key Account Management.
• Comprehensive understanding of all sales functions, including Channel Category Sales Development, eRetailer, and Field Sales.
• Demonstrated success in diverse sales roles, with the ability to motivate and develop team members.
• In-depth knowledge of digital/eCommerce practices, with a courageous approach to working through ambiguity and an end-to-end understanding of Marketing, Sales, and Supply Chain.

Values

Safety, quality, compliance and respect are pillars for our community existence. Respect is our overarching value in Nestlé. We respect each other, others, environment and all life around. We work in a supportive, caring, elevating environment and it is crucial for us to preserve our culture of solidarity.

Working values

Flexible work schedule, Hybrid working, Multinational experience at one of the world’s leading food and beverage companies, International and domestic career opportunities, Development opportunities and trainings, Exclusive employee discounts, Employee Assistance Program, 24/7 expert support, Sport benefit program (benefit from more than 350 sport centers), A paid birthday leave, 4 weeks paternity leave.

Equal Opportunity

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.