Digital Platforms Specialist

Otokoç Otomotiv; Maltepe; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading automotive company is seeking a Digital Platforms Specialist to develop and implement effective marketing strategies for digital platforms. This role requires strong analytical skills and over 3 years of experience in growth and performance marketing. Ideal candidates will have knowledge in UI/UX and platform lifecycle processes. Join us to impact our digital growth and customer satisfaction significantly.

Benefits

Flexible Benefit

Health Insurance

Social Assistance Package

Qualifications

• 3+ years of experience in Growth Marketing.
• Experience in E-commerce Project Management.
• Knowledge in UI/UX.

Responsibilities

• Develop growth marketing strategies for digital platforms.
• Analyze user behavior for growth opportunities.
• Monitor the performance of digital platforms.

Skills

Analytical thinking

Strong communication

Platform lifecycle processes

Agency management

SEO

CRO

Education

Graduation from relevant fields

Job description

Overview

A World Full of Goodness, Success, and Innovation awaits you at Otokoç Otomotiv. If you want to be included in a World Full of Future, let's meet!

Otokoç Otomotiv, which was established in 1928 as the first investment of the Koç Group in the automotive sector and started the history of automotive in Turkey, today; Otokoç, Avis, Avis Filo, Avis Filo Maestro, Budget, Otokoç Insurance, Otokoç Used Car, otokocihale.com, is Turkey's largest automotive retailing, car rental and car sharing company serving with Otokoç Parts and Lastick brands.

Under the roof of Otokoç, new vehicle sales, service, and spare parts services, wholesale spare parts sales, insurance and financing, accessory sales, used car vehicle sales, and vehicle protection systems under the Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, and Maserati brands, in short offers all automotive solutions to the customers under one roof.

In car rental, short-term rental with Avis and Budget brands; Operational leasing with Avis Filo, also known as fleet leasing; Fleet management with the Avis Filo Maestro brand to the customers.

Continuing the activities at nearly 400 points in 9 countries, including Turkey, Greece, Azerbaijan, Hungary, Georgia, Kazakhstan, Ukraine, Northern Cyprus, and Northern Iraq, with the vision of " Being a global and leading reference point developing innovative mobility solutions. "

You too, have adopted the organizational agile working principles, giving importance to equality of opportunity and inclusiveness in the candidate and employee experience; If you want to work in a working environment that defines the values of development, innovation, cooperation, sincerity and transparency as the indispensable values of its culture, you can review the announcement details below and apply.

Our position where we invite you to join us: Digital Platforms Specialist

If you are also customer-oriented, you have a strong analytical and decision-making direction, If you are in constant development and you are an innovative person you should take a look at the details of the advertisement!

So, what responsibilities does the Digital Platforms Specialist take on at Otokoç Otomotiv?

• Developing growth marketing strategies related with the digital platforms
• Design and execute creative, performance-driven digital marketing strategies
• Analyze user behavior to identify growth opportunities through A/B testing, funnel analysis, and segmentation
• Develop and implement lifecycle marketing initiatives such as email, push notifications, and retargeting campaigns
• Monitoring the currency and operability of digital platforms (websites, mobile applications, etc.), taking an active role in the identification and resolution of problems
• Identifying needs with digital platforms performance monitoring, increasing performance with SEO and CRO activities
• Improve organic traffic through SEO and content marketing strategies
• Collaborate closely with product and data teams to plan experiments and optimize based on findings (websites, mobile applications, microsites, etc.)
• Conducting the necessary analyzes to increase digital sales and customer satisfaction in digital processes, identifying improvement issues, creating solution proposals and coordinating with relevant stakeholders
• Leading UI/UX and customer touch points for digital channels
• To take a pro-active role in all digital projects, to ensure the progress of the projects and to be responsible for their follow-up
• Working in coordination with the relevant teams in marketing activities for the target audience through digital channels
• Evaluating new technology approaches when necessary and pioneering their use in channels
• Coordinating with agencies that provide services such as data analysis, optimization and development, and managing processes

What are the Required Qualifications?

• Graduated from relevant departments of universities
• 3+ years of experience in Growth Marketing, Digital and Performance Marketing
• Know how about E-commerce Project Management
• Experienced in platform performance needs, SEO and CRO
• Agency experience or agency management experience
• Preferably with experience in A/B Testing and Personalization setups for websites
• Analytical thinking and system building skills
• Ensure that platforms are developed in accordance with marketing strategies
• Strong communication skills
• Technical analysis and reporting skills
• Knowledgeable in UI/UX
• Good command of Platform Lifecycle processes
• Capable of representation
• Good command of English

Also, what do we promise you in this world?

• Flexible Benefit
• Koç Pension Foundation Membership
• Koç Family Card Membership
• Complementary Health Insurance
• Private Health Insurance (Optional)
• Personal Accident Insurance
• Birthday Leave
• Food and Service (Lunch Voucher and Cafeteria)
• Nursery support
• Social Assistance Package

How Do Our Recruitment Processes Proceed?

Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.

• Application
• Preliminary assessment
• Telephone and face-to-face / online interview
• Inventory stage
• Reference research

For this and more, you can access all of our open advertisements on Koç Kariyerim, Kariyer.net, Linkedin, and Youthall pages.

Dont forget to follow our Otokoç Career social media accounts to be informed about the most exciting developments about us!