Digital Marketing Executive

Lalamove; Fatih; On-site; TRY 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a passionate Digital Marketing Executive to enhance user acquisition in Istanbul. In this role, you will leverage your expertise in performance marketing, Google Ads, and social media to drive impactful campaigns. Collaborating closely with cross-functional teams, you will analyze data to optimize marketing strategies and improve user journeys. If you thrive in a dynamic environment and have a knack for creative problem-solving, this opportunity is perfect for you. Join us to make a significant impact in the digital marketing landscape!

Qualifications

• 3+ years of experience in digital marketing for e-commerce or app industry.
• Strong understanding of digital marketing funnels and advanced ad setups.

Responsibilities

• Drive user acquisition growth through online advertising.
• Analyze data to create end-to-end marketing campaigns.

Skills

Performance Marketing

Google Ads

Facebook Ads

Data Analysis

A/B Testing

SEO Optimization

Content Marketing

Analytical Thinking

Tools

AI Tools

PPC Platforms

Job description

We are currently looking for a talented and driven Digital Marketing Executive to join our team in Turkey. As we expand our presence and capabilities in Istanbul, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our Istanbul market.

What We Seek:

• Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
• Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
• Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
• Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers
• User Empathy: To be able think from a perspective of a user or a driver & build seamless user journeys
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time
• Collaborative: Work closely with other marketing team members, cross-functional departments, and FD (HQ) teams to ensure alignment across campaigns and brand messaging.

What You'll Need:

• A minimum of 3 years experience in digital marketing for e-commerce or app industry
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
• A strong understanding of ad formats in Google
• Professional-level fluency in English
• Experience in setting up remarketing/retargeting ads
• Proficiency in using AI tools and technologies to enhance digital marketing strategies and improve campaign performance. Experience with AI-driven platforms for insight, data analysis, and automation will be highly valued
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
• Experience in running A/B testing
• Experience in collecting, analyzing, and reporting data
• The ability to source information and learn on the fly
• An analytical and critical thinking mindset
• Independence, drive, and ability to work in a team

Office location: 4. Levent, Istanbul