Digital Marketing Assistant Manager

Volkswagen Doğuş Finansman A.Ş. (vdf); Fatih; On-site; TRY 120,000 - 150,000; Full time

Job summary

A leading financial services company in Turkey is seeking a Digital Marketing Assistant Manager to support digital marketing efforts across all platforms. The ideal candidate will have over 7 years of experience in digital marketing, strong analytical skills, and proficiency in English. Responsibilities include monitoring media performance, managing SEO/SEM activities, and analyzing campaign effectiveness. Join a motivated team and help drive marketing innovation.

Qualifications

• More than 7 years of experience in digital marketing, communications, or media.
• Insurance and banking sector experience is a plus.
• Proficiency in English is required.

Responsibilities

• Support day-to-day coordination of digital marketing across all platforms.
• Monitor media performance across paid channels.
• Assist in defining KPIs and prepare reports by analyzing performance metrics.
• Manage and optimize SEO/SEM and content marketing activities.

Skills

Digital marketing

Analytical skills

SEO/SEM

Content marketing

Project management

Social media management

Education

Bachelor’s Degree in Business Administration, Marketing, Communications

Tools

Microsoft Office

Microsoft Clarity

Job description

About the company

Volkswagen Doğuş Finans (vdf), established in 1999 as a joint venture between Volkswagen Financial Services A.G. (51%) and Doğuş Group (49%), specializes in providing financing solutions for Volkswagen Group brands, including Volkswagen Passenger Car, Volkswagen Commercial Vehicle, Audi, SEAT, ŠKODA, Porsche, Bentley, Lamborghini, Scania, and MAN. Additionally, vdf offers financing options for second-hand vehicles under DOD, Doğuş Group’s used vehicle brand and business, engaged in buying, selling and trade ins. Offering a comprehensive range of vehicle loans, insurance products and services through a single payment plan, vdf streamlines the process as a one-stop shop for customers. With its long years of expertise in vehicle financing, vdf creates new and special financial solutions tailored to customer needs and enables them to drive away in their dream vehicles directly from authorized dealers. vdf distinguishes itself in the sector with its simplified procedures, customer-centric approach, competitive interest rates and flexible payment plans.

At vdf, we prioritize our customers’ needs and expectations, offering high value-added products, fostering loyalty and building long-term relationships. We maintain a motivated and high-performing workforce, striving to achieve excellence through collaborative and supportive work environments. Our goal is to add value both within our areas of responsibility and also to the broader business landscape.

Careers at vdf:

At vdf, our core values are “Trust,” “Courage” and “Customer Orientation”.

We aim to attract talented individuals who will add value to our company and grow into future leadership roles through succession plans. We seek candidates who are well-educated, open to change, dynamic, committed to continuous self-improvement, team players and aligned with our values.

We believe that providing our employees with diverse career opportunities that allow them to realize their full potential will encourage internal development and motivation. We are dedicated to the ongoing development and support of our human resource, preparing them to meet the evolving needs of our company and to take on future roles within the organization.

“We are ethical.”, “We hire people who act with integrity." “We work transparently and objectively."

vdf is looking for a "Digital Marketing Assistant Manager" that you may find the details below:

Job Description:

• Support the day-to-day coordination and execution of digital marketing across all platforms and ensuring timely delivery.
• Monitor and report on media performance across paid channels using tools, identifying key learnings and opportunities for ongoing optimization.
• Utilize analytics platforms to track user behavior, campaign effectiveness, and conversion data.
• Assist in defining KPIs for digital marketing activities and prepare monthly and quarterly reports by analyzing performance metrics, delivering clear and actionable insights.
• Demonstrate strong analytical skills with the ability to interpret digital metrics and derive meaningful conclusions to support data-informed decisions.
• Manage and optimize SEO/SEM and content marketing activities to increase organic traffic.
• Provide operational support in e-commerce campaign execution and weekly performance tracking; contribute to ongoing analysis and reporting to support optimizations.
• Coordinate with agencies and internal stakeholders to improve the user experience of the website.
• Contribute to digital content creation and adaptation for paid and organic channels, and analyze performance to inform improvements.
• Manage local social media channels (organic and paid) by coordinating content calendar execution, handling basic community interactions, and tracking engagement and reach metrics.
• Coordinate the development of promotional microsites and landing pages, ensuring alignment with global digital brand guidelines and technical standards.
• Stay updated on emerging digital trends and tools; support vendor coordination and media execution processes, particularly for performance-driven campaigns.
• Contribute to projects that enhance brand awareness, customer experience, and the growth of digital sales channels.
• Ensure alignment with guidelines for all digital marketing activities.
• Assist in monitoring the digital marketing budget and analyzing performance results.

Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, Communications, or a related field is preferred.
• More than 7 years of experience in digital marketing, communications, or media.
• Insurance and banking sector experience is a plus.
• Advanced proficiency in Microsoft Office; experience with project management software Microsoft Clarity.
• Demonstrated experience in digital media, sponsorships, event marketing, and influencer collaborations. Strong knowledge of social media platforms and current content trends/styles.
• Solid understanding of digital media channels, including social media, programmatic advertising, and influencer marketing.
• Hands-on experience with advertising platforms; relevant certifications are a plus.
• Strong analytical thinking, reporting and project management skills.
• Proficiency in English is required.
• Excellent communication skills, a team player with an innovative mindset.