Brand Manager(QSR Industry)

Michael Page Türkiye; Fatih; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading global brand in the QSR industry is seeking a Senior Brand Marketing Manager for its expansion in Turkey. The role involves strategic planning, campaign management, and leveraging consumer insights to drive brand growth. Candidates should have extensive experience in brand marketing and a strong understanding of the QSR dynamics. This position offers a dynamic work culture with opportunities for professional growth and access to global best practices.

Benefits

Purpose-driven culture

Access to global marketing tools and training

Dynamic and entrepreneurial work environment

Qualifications

• Minimum 7-8 years of progressive experience in brand marketing or consumer marketing.
• Strong understanding of QSR/FMCG industry dynamics is highly preferred.
• Fluent in English (spoken and written).
• High analytical, creative, and consumer-obsessed mindset.

Responsibilities

• Develop and execute the annual marketing calendar, campaigns, and activations.
• Adapt global brand strategies to the Turkish market with relevance and impact.
• Ensure brand consistency across all consumer touchpoints.
• Manage 360° marketing campaigns, including TV, digital, social, outdoor, in-store, and PR.
• Leverage market research, consumer insights, and sales data to identify trends and growth opportunities.

Skills

Brand Management

Strategic Planning

Digital Marketing

Market Research

Analytical Skills

Education

Bachelor's degree in Marketing, Business Administration or related field

MBA

Job description

• Great Career Opportunity
• Dynamic Working Environment

About Our Client

Global brand operating in QSR Industry and expanding into the Turkey market

Job Description

Key Responsibilities:

Strategic Planning & Brand Management

• Develop and execute the annual marketing calendar, campaigns, and activations.
• Adapt global brand strategies to the Turkish market with relevance and impact.
• Ensure brand consistency across all consumer touchpoints.
• Lead product launches and promotional campaigns with a strong ROI focus.

Consumer & Market Insights

• Leverage market research, consumer insights, and sales data to identify trends and growth opportunities.
• Partner with global/regional teams to integrate brand health tracking and voice-of-customer initiatives.

Campaign Management

• Manage 360° marketing campaigns, including TV, digital, social, outdoor, in-store, and PR.
• Collaborate with creative, media, and digital agencies to deliver best-in-class communications.
• Oversee content development and brand storytelling on all owned and paid channels.

Digital Marketing & Innovation

• Support digital growth strategy through CRM, loyalty, and e-commerce marketing.
• Drive innovation in digital engagement, including influencer marketing and performance marketing.

Team & Stakeholder Collaboration

• Work closely with Operations, Finance, Supply Chain, and Franchise teams to ensure integrated business planning.
• Manage external agency relationships and cross-functional project teams.
• Lead and develop junior marketing team members, if applicable.

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Minimum 7-8 years of progressive experience in brand marketing or consumer marketing.
• Strong understanding of QSR/FMCG industry dynamics is highly preferred.
• Proven experience in leading integrated marketing campaigns and brand management.
• Fluent in English (spoken and written).
• Highly analytical, creative, and consumer-obsessed mindset.
• Experience working in matrix organizations or franchise models is a plus.

What's on Offer

• A purpose-driven culture: "Feed the world. Make a difference."
• Opportunity to be part of a fast-growing brand in the Turkish market.
• Access to global marketing tools, training, and best practices.
• A dynamic, fun, and entrepreneurial work environment.