Brand Manager, Henkel Consumer Brands

Henkel Jebel Ali FZCO; Ümraniye; Hybrid; TRY 60,000 - 90,000; Full time

Job summary

Join a leading company as a Brand Manager, where you will shape and execute impactful marketing strategies. You will collaborate with cross-functional teams to drive brand growth and deliver engaging consumer experiences. This role offers diverse growth opportunities and a flexible work model.

Benefits

Flexible work scheme

Diverse growth opportunities

Wellbeing standards with health programs

Gender-neutral parental leave

Employee Share Plan

Qualifications

• Minimum 5 years of experience in marketing in an FMCG company.
• Strong communication and interpersonal skills.
• Excellent English communication skills.

Responsibilities

• Designing and implementing effective marketing strategies.
• Managing yearly marketing planning and innovation rollouts.
• Tracking market performance and monitoring P&L.

Skills

Communication

Interpersonal Skills

Analytical Skills

Problem-Solving

Education

BSc/BA in Business Administration or Marketing

Tools

MS Office

PowerBI

NielsenIQ

Job description

Join us as a Brand Manager and take the lead in shaping and executing impactful marketing strategies from idea to launch. Collaborate with cross-functional teams and key stakeholders to drive brand growth, lead innovation rollouts, and deliver engaging consumer experiences. Here’s how you can dare to make an impact:

What you´ll do

• Assuming full-fledged responsibility of company’s leading brand
• Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
• Managing yearly marketing planning of innovation rollouts and activations with full range of BTL, trade marketing and digital activities
• Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Sales, Supply Chain, and Production teams accordingly
• Budget steering of respective brands to reach overall GP target
• Developing & executing brand strategies and activities to build brand awareness, distribution and growth
• Tracking responsible brands' market performance and monitoring P&L. Taking specific action measures according to analysis.

What makes you a good fit

• BSc/BA in Business Administration, Marketing or in a relevant field
• Minimum 5 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility
• Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
• Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
• Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
• Advanced user of MS Office applications along with PowerBI and NielsenIQ

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

JOB ID:25080205

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How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

I am interested in several jobs. Can I apply for multiple positions at the same time?

The job offer is written in English – should I write my application in English as well?

Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.

Do I get feedback during the application process about the state of my application?

Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.

Can employees move between business areas and/or to a different country?

Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.

Whom do I contact if I have questions concerning my application?

Our recruiting team will help you with all requests regarding your application. Contact the team here .

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