Brand Manager

CHERY; Kadıköy; On-site; TRY 150,000 - 300,000; Full time

Job summary

A leading automotive company is seeking a seasoned Brand Manager in Kadıköy, Turkey. The role involves implementing strategies based on market insights, developing brand campaigns, and managing local agencies. The ideal candidate will have over 8 years of marketing experience, preferably in the automotive sector, and a strong understanding of brand strategy. Fluency in English is required.

Qualifications

• Minimum of 8 years of professional brand management or marketing experience.
• Experience within multinational companies, automotive industry preferred.
• Strong ability to withstand pressure and innovative.

Responsibilities

• Identify and implement strategies based on consumer insights and market opportunities.
• Develop brand annual calendar and improve brand awareness.
• Achieve business results through flawless execution of marketing activities.

Skills

Brand strategy

Market positioning

Consumer insights

Campaign development

Agency management

Fluency in English

Education

Bachelor’s degree in marketing, business administration or communications

Master’s degree or relevant certifications

Job description

Overview

Chery is a leading Chinese auto company. Its business scope covers the R&D, production and sales of passenger cars, commercial vehicles, mini cars, special vehicles, powertrain system and other products. It has sold more than 8.75 million vehicles, providing products and services for users in more than 80 countries and regions around the world every day.

Responsibilities

• Identify and implement Chery strategies based on consumer insights, market opportunities and competitors’ trends, in compliance with global brand scheme
• Interface with local agencies, developing brand annual calendar and use resources to achieve targets, including but not limited in brands awareness improvement, brand reputation enhancement, campaign delivery, fans acquisition, customer club set up and management
• Achieve business results through executional excellence and partners with cross-functional teams to ensure MKT activities are executed according to strategy and supported by investment in advertising, social media and events
• Provide timely and insightful analysis report of market and main competitors to adapt strategy and action plan
• Interface with Media agencies, lead media development and executions in all communication channel, creating press release, monitoring posting and results
• Leading the set-up of social media platforms and official website, making strategy and creating content, monitoring result
• Leading launch events strategy and action plan
• Responsible for the collection and analysis of market information and the competitors, making summary report
• Responsible for the brand and product survey and provide the summary report
• Responsible for setting up other source

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field; master’s degree or relevant certifications preferred.
• Minimum of 8 years of professional brand management or marketing experience, ideally within multinational companies; automotive industry experience is a strong plus.
• Strong knowledge of brand strategy, market positioning, and consumer insights.
• Proven experience in developing and executing brand campaigns, managing agencies, and ensuring brand consistency across all channels.
• Strong ability to withstand pressure; strong subjective initiative, daring to innovate and break through
• Fluency in English is a must