Brand Manager

Ülker; Fatih; On-site; TRY 20,000 - 35,000; Full time

Job summary

A leading food company in Turkey is seeking a Brand Manager for their Marketing Team. The role involves coordinating brand activities, managing P&L, and executing marketing strategies to enhance brand presence. Ideal candidates will have a strong background in brand management within the FMCG sector and exemplary leadership and communication skills.

Qualifications

• At least 4 years of brand management experience in FMCG.
• Fluent in English.
• Strong analytical and conceptual skills.

Responsibilities

• Coordinate all launch activities for brand.
• Responsible for P&L and third-party relations.
• Develop and implement product rollout plans.

Skills

Analytical skills

Leadership

Communication

Team player

Dynamic professionalism

Job description

pladis is looking for Brand Manager for our pladis Turkey Marketing Team.

Who we are?

With production starting in a small shop in Nohutçu Han, Eminönü in 1944, Ülker has since grown to become the leading food company in Turkey and the region, with more than 300 brands, exports to more than 100 countries around the world, and successful overseas operations. Its wide range of products all-share Ülker's values, with brands in categories including biscuits, cake, chocolate, candy, and gum. By placing sustainability principles and objective orientation at the center of its business model, Ülker continues to contribute to Turkey's economy with its turnover of 7.8 billion TL, close to 9,000 employees, and its zero-waste policy.

pladis was founded in 2016 as a subsidiary of Yıldız Holding, headquartered in Istanbul with the aim of ensuring synergy among the group’s international snack brands and increasing its global competitiveness. Consolidating 300 years of experience in bakery products, chocolate, gum and candy, it is home to beloved, iconic brands such as Ülker, McVitie’s and Godiva. With 25 factories in 11 countries, and a global workforce of 16,000 people in its operations in over 100 countries, pladis offers its consumers the highest quality products and services.

A brief job description of the position and preferred qualifications for the suitable candidates are defined below:

Responsibilities

• Coordinate all the launch activities under the brand of responsibility,
• Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,
• Create ideas for communication under the brand of responsibility,
• Responsible for the P&L of the brand,
• Plan and execute with the trade marketing team unique and unrivalled trade support plans
• Develop and implement product roll out plans
• Coordinate long term brand strategies and planning

Essential Experience, Skills and Qualifications

• Experience at least 4 years brand management career in the FMCG industry
• Should be a team player,
• Showed strong analytical and conceptual skills,
• Dynamic professional with strong leadership and superior communication skills,
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
• Fluent in English

Our winning traits and behaviors

• PURPOSE-LED - Energized by our promise to deliver happiness to the world with every bite
• AGILE - Ever evolving, never satisfied and never standing still
• COLLABORATIVE - Willing to work with others for mutual success, transparent, a win-win seeker
• RESILIENT - Quick to adapt to change, fast learner and persistent in the face of setbacks
• POSITIVE - Self-motivated, optimistic, courageous, and inspiring

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