Brand Executive

Kuzeyden; Ataşehir; On-site; TRY 60,000 - 90,000; Full time

Job summary

A leading beverage company in Ataşehir is seeking a Brand Executive to manage its marketing strategy, oversee budget tracking, and support product development. The ideal candidate has at least 7 years of experience in FMCG brand marketing, excellent organizational and communication skills, and is fluent in English. This position offers a dynamic opportunity to shape brand strategies and drive growth.

Qualifications

• Minimum 7 years of brand marketing experience in FMCG.
• Skilled at generating innovative ideas and new initiatives.
• Competent in planning and reporting.

Responsibilities

• Manage 360° marketing of the brand according to company targets.
• Track annual budget for the brand.
• Support product development processes related to the brand.

Skills

Brand marketing expertise

Excellent organization skills

Strong communication skills

Analytical skills

Fluency in English

Proficient in MS Office

Education

University degree in business-related field

Job description

In 2017, Kuzeyden marked a significant milestone in the water industry, introducing its BPA-free and transparent carboy as it commenced operations in Istanbul. Following the success of the carboy, Kuzeyden expanded its product line to include PET bottles, transcending national borders to establish a presence among international consumers. With a core commitment to fostering a healthy lifestyle, environmental stewardship, and support for sports, Kuzeyden proudly assumed the role of the official water sponsor for various sporting disciplines. Today marks the dawn of a fresh chapter for Kuzeyden, where our commitment to innovation, technological progress, ongoing growth, open communication, sustainability, and fairness remains unwavering. We firmly believe that there are no limits to what we can achieve when guided by these principles. As we embark on this new phase, we are energized by the opportunities ahead and remain dedicated to making a meaningful impact in every endeavor we undertake.

We are currently seeking a “Brand Executive” in the “Beverage” industry.

(Location: Ataşehir/İstanbul)

Qualifications

• University degree in related departments, preferably Business Administration, Marketing or Industrial Engineering
• Minimum 7 years of brand marketing experience in FMCG
• Excellent organization, planning, time and budget management skills
• Strong communication and good analytical skills, competent in planning and reporting
• Skilled at generating innovative ideas and new initiatives that drive sales growth and brand love
• Effectively using MS Office programs
• Fluent in English

Responsibilities

• Managing 360° marketing of the brand according to general brand strategy and company targets
• Tracks annual budget for the brand
• Supporting and following the process of product development, packaging, pricing, positioning of the products related to the brand
• Preparing media plan, annual marketing budget and the growth target of the category
• Ensure successful implementations of consumer promotions, market research and PR activities
• Managing development of traditional and digital communication campaigns, plan and enhance digital presence and ensure in-store visibility in line with KPIs
• Proactively identifies tactical opportunities for the business, and supports the marketing manager in recognizing strategic opportunities by analyzing relevant data
• Delivers and executes short- and long-term brand strategies and plans