Brand Communications Section Leader

Mutlu Akü; Tuzla; On-site; TRY 60,000 - 90,000; Full time

Job summary

A leading battery manufacturer in Turkey is seeking a seasoned marketing professional to develop and execute brand strategies and marketing communication plans. The ideal candidate will have over 12 years of experience in brand management, particularly in FMCG, along with strong leadership and project management skills. Fluency in English is essential, and knowledge of digital marketing tools, including SEO and SEM, is required.

Qualifications

• Minimum 12 years of experience in brand management and marketing roles, preferably in FMCG.
• Experience managing agencies and creative processes.
• Strong multitasking and leadership skills.

Responsibilities

• Develop and execute brand strategies and marketing plans.
• Plan and execute media strategies for digital and traditional media.
• Manage creative and media planning agencies.

Skills

Brand management experience

Fluency in English

Leadership skills

Project management skills

SEO and SEM knowledge

Creative thinking

Communication skills

Digital advertising management

Education

BSc/BA in Business Administration, Marketing, Engineering or similar

Tools

Adobe Creative Suite

Google Ads

Social media platforms

Job description

Qualifications

• BSc/BA in Business Administration, Marketing, Engineering or in a relevant field
• Fluency in both written and spoken English is essential
• Minimum 12 years of experience in brand management, creative marketing and media management roles; fmcg is preferred
• Experience in managing agencies and creative production processes
• Knowledge of SEO, SEM, Google Ads, and social media platforms
• Strong project management and multitasking skills
• Excellent communication and presentation skills
• Leadership skills and team management experience
• Familiarity with Adobe Creative Suite and digital asset management systems is a plus

Job Description

• Development and execution of brand strategies and marketing communication plans, ensuring alignment with overall business objectives
• Planning and executing media strategies, including digital and traditional media buying
• Driving the creation of fully integrated 360° marketing campaigns
• Managing and coordinating creative and media planning agencies
• Defining target audiences, identifying consumer and markets needs per product category
• Conducting brand and consumer research to generate insights. Monitor market trends and competitive activities to drive brand growth
• Planning and coordinating brand sponsorships
• Managing brand registration and trademark processes
• Designing and approving product labels and packaging for all brands and coordinatination with suppliers
• Leading the creation of brand & corporate communication visuals and creative materials
• Overseeing website content and SEO performance
• Managing SEM and Google Ads campaigns to drive online visibility
• Leading social media content planning and production
• Managing paid social media advertising campaigns in collaboration with digital agencies