Biddable Manager

Havas Group; Fatih; On-site; TRY 100,000 - 140,000; Full time

Job summary

A leading media agency is seeking a Channel Expertise Manager to enhance the Media Experience for luxury clients. The ideal candidate has over 8 years in media planning, strong negotiation skills, and a Master’s degree in Business, Marketing, or Advertising. This permanent role focuses on effective media strategy and client satisfaction in Fatih, Marmara Region, Turkey.

Qualifications

• 8+ years in media planning specifically in the luxury industry.
• Experience at a media agency or trading desk.
• Advanced English proficiency.

Responsibilities

• Build Media Experience (Mx) for clients in alignment with guidelines.
• Negotiate with Media Partners on specific channels.
• Manage a team of channel experts.

Skills

Media planning

Negotiation skills

Data processing & management

Performance focus

Building collaborative relationships

Education

Master’s degree in Business, Marketing, Advertising

Tools

Polaris Suite

Tableau

Power BI

Job description

Agency :

Havas Media Istanbul

Job Description :

The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

Mission & Responsibilities

• Be responsible for building Media Experience ( Mx ) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines ( omnichannel strategy )
• Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, us ing the relevant decision frameworks (MRP, MDM) to defin e placements and manage campaign flighti ng
• Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
• Ensure the Mx plan structure and delivery by using data visualization tools
• Negotiate with relevant Media Partners on specific channel
• Supervise the smooth running of campaigns respecting deadlines
• Ensure client satisfaction on the campaign delivery and performance
• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
• May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Lead
• May instruct digital media buying
• Manage a team of channel experts and work in conjunction with (programmatic) trading team

Previous experience & Industry background

• 8+ years in media planning specifically in Luxury industry
• Media Agency, Trading desk

Qualifications & Languages

• Master’s degree in Business, Marketing, Advertising
• Languages: English (Advanced)

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media planning and media buying
• Mx champion (Connection, Context, Content)
• Strong negotiation skills
• Programmatic
• Data processing & management
• Marketing strategy

Technical skills

• Planning tools ( i.e. Polaris Suite)
• Operational performance management tools (Pilot, IOMT)
• Business intelligence software ( i.e. Tableau, Datorama , Power BI)
• Advertising technologies ( i.e. ad servers, ad platforms )

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.