Assistant Brand Manager - Media

Red Bull; Fatih; On-site; TRY 60,000 - 80,000; Full time

Job summary

A leading energy drink company is seeking an Assistant Brand Manager - Media to develop and oversee paid media strategies and campaigns in Turkey. The ideal candidate will have a minimum of 2 years’ experience in media buying and planning, with strong digital advertising skills. This role requires leadership abilities to manage multiple agencies and implement innovative media strategies. Candidates must be fluent in English and demonstrate excellent project management skills.

Qualifications

• Minimum of 2 years’ experience in media and research on agency or client side.
• Experience with digital advertising and analytics.
• Strong attention to detail and project management skills.

Responsibilities

• Develop media strategies and manage campaigns for effectiveness.
• Oversee media agency management and optimize media plans.
• Implement digital media best practices across campaigns.

Skills

Media Buying

Media Planning

Performance Analysis

Digital Advertising

Project Management

Strategic Thinking

Fluent English

Job description

Overview

The Assistant Brand Manager - Media is responsible for the development of paid media campaigns for Turkey, driving effectiveness, efficiency and innovation throughout our media plans as well as being the support for insight driven marketing. In this role, this person will work with the media and creative agencies to maximize paid media investments while working on global and local insights to create and deliver campaigns that are consistent with our marketing priorities. The Assistant Brand Manager - Media will be responsible for staying at the forefront of a fast-changing media landscape; identifying new media opportunities and ensuring that we are leveraging these throughout all campaigns to help us grow brand love and can love. S/he will help to develop the media strategy to provide in-depth understanding of consumer needs/wants/insights and maximize key opportunities.

MEDIA STRATEGY & CAMPAIGN MANAGEMENT

Develop integrated media strategies and tactical plans working closely with agency partners to deliver insightful/effective/efficient plans. Responsible for day-to-day campaign management including media optimizations, budget shifts, and performance monitoring. Ensure all media plans are optimized to deliver reach, awareness, impact, and engagement and to achieve overarching marketing objectives. Ensure agencies develop insightful, comprehensive mid and post campaign analyses and learnings are applied to future campaigns as real-time as possible. Work cross-functionally to ensure integration of Paid, Earned, Managed & Owned media.

MEDIA AGENCY MANAGEMENT

Manage the media agency (including Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, OOH) to develop plans that deliver on objectives. Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen our plans. Coordinate the annual media planning and buying reviews. Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis.

DIGITAL MEDIA STEWARDSHIP

Implement digital media best practices to deliver more targeted, relevant and “data-driven” advertising campaigns, especially via scaling programmatic advertising. Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach. Ensure compliance to GDPR & KVKK and any other relevant. Data privacy laws relevant for TR & EU. Advertising following global guidelines and legal team directions. Identify, analyze, and leverage the latest digital media trends, partners, and emerging technologies, seeking out new opportunities and applying them to our media strategies.

Knowledge & Expertise

• Minimum of 2 years’ experience in media and research, either on the agency or client side, with technical know-how in Media Buying/Planning/Research.
• Media buying& planning and performance analysis experience including digital advertising and analytics, as well as traditional media.
• Direct experience in data driven advertising, programmatic tools and strategies.
• Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
• Precise attention to detail
• Strong planning, prioritization, and project management competencies
• Ability to lead and manage multiple agencies & partners.
• Fluent in written and spoken English with an outstanding writing and verbal communication skills.