Advocacy & Influence Manager, Consumer Products

L'Oréal; Fatih; On-site; TRY 60,000 - 90,000; Full time

Job summary

Join L'Oréal's Consumer Products Team as a Digital Communications Manager, where you'll lead influencer management and digital strategies. You'll define KPI ambitions, foster stakeholder engagement, and drive innovative projects while working with leading brands in a diverse environment.

Benefits

World-class training and development programs

Diverse and inclusive environment

Opportunity to work with leading brands

Be at the forefront of digital transformation

Qualifications

• Minimum 7 years of experience in digital communications, influencer management, or content marketing.
• Excellent communication skills in English.
• Consumer-centric mindset.

Responsibilities

• Define and implement division framework and KPI ambitions.
• Drive productivity and efficiency through multi-brand project coordination.
• Manage strategic planning and optimization of paid media.

Skills

Digital communications

Influencer management

Content production

Content marketing

Analytical skills

Problem-solving skills

Negotiation skills

Job description

The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company worldwide! Beauty is a powerful force that moves us. Our goal is to offer every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Team!

What You’ll Do

• Define and implement division framework and KPI ambitions.
• Drive Onefluence agency success and streamline business reporting.
• Sustain strong alignment with Multidivisional Teams’ objectives, compliance, and reporting.
• Generate strong internal stakeholder engagement at all levels on the transformation journey.
• Guide brands and functions in executing high-value work.
• Drive innovation and thought leadership.
• Generate valuable audience and community insights via collaborations with Multidiv, CMI, or external partners.
• Own the relationship with key agencies, monitoring tools, and platform providers.
• Drive productivity and efficiency via strong coordination of key multi-brand projects and synergies.
• Manage projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
• Identify, evaluate, and adopt new media formats and platforms for influencer partnerships to maintain a competitive edge.
• Establish and enforce standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
• Identify areas to improve spend productivity and operational efficiency in related business processes.
• Maintain compliance and control on A&I topics.
• Upskill, guide, and share knowledge on these topics within the division by implementing the learning agenda across teams.
• Facilitate the creation and sharing of best practices.

Do You Have What It Takes

• Minimum 7 years of experience for Manager role in digital communications, influencer management, content production, and content marketing.
• Excellent communication skills in English.
• Good negotiation skills.
• Consumer-centric mindset.
• Strong analytical and problem-solving skills.
• Ambitious, confident, and proactive.

What Could L’Oréal Offer You

• The opportunity to achieve your career dreams by taking initiative and helping others succeed.
• Work with leading brands and passionate professionals.
• A diverse and inclusive environment.
• Be at the forefront of digital transformation.
• World-class training and development programs.

#WEARELOREAL

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