Web3 Marketing Event Executive

QUTOU TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A blockchain technology company located in Singapore is searching for a Web3 Marketing Event Executive. This role involves planning and executing events to drive community engagement and brand awareness. Candidates should possess a strong background in event management, knowledge of the Web3 ecosystem, and excellent communication skills. This is a dynamic role requiring adaptability and project management expertise.

Qualifications

• Proven interest and knowledge of the Web3 ecosystem, including blockchain and crypto.
• Strong background in planning and executing events.
• Experience in managing online communities like Discord and Telegram.
• Excellent verbal and written communication skills.
• Highly organized with the ability to manage multiple projects.
• Comfortable with change and ambiguity.

Responsibilities

• Develop and execute a comprehensive event strategy aligned with marketing goals.
• Manage all event logistics, including budget and vendor negotiations.
• Engage with Web3 communities to build hype and foster belonging.
• Identify and collaborate with Web3 projects and influencers.
• Lead marketing efforts for each event using various channels.
• Track and analyze KPIs to optimize future strategies.

Skills

Web3 Native

Event Management Expertise

Community Building

Communication Skills

Project Management

Adaptability

Job description

A Web3 Marketing Event Executive is responsible for planning, executing, and promoting events (both physical and virtual) to drive community growth, brand awareness, and user adoption for a blockchain or Web3 project. This role combines traditional event management skills with a deep understanding of the crypto and decentralized ecosystem.

Key Responsibilities

• Strategy and Planning: Develop and execute a comprehensive event strategy aligned with the project's overall marketing goals. This includes identifying relevant conferences, hackathons, meetups, and virtual events to either attend or host.
• Logistics Management: Manage all event logistics, including budget allocation, vendor negotiations, venue selection, and on-site coordination. For virtual events, this involves managing platforms, live streams, and ensuring a smooth user experience.
• Community Engagement: Actively engage with Web3 communities on platforms like Discord, Telegram, and X (formerly Twitter) to build hype, drive sign-ups, and foster a sense of belonging among attendees. This includes organizing exclusive perks like NFT airdrops or token-gated content for event participants.
• Partnerships and Influencer Relations: Identify and collaborate with other Web3 projects, influencers, and media outlets to co-host events or secure speaking opportunities. This is vital for expanding network reach and credibility within the space.
• Marketing Execution: Lead the marketing efforts for each event, utilizing a mix of Web2 and Web3 channels. This includes social media campaigns, email marketing, content creation (e.g., blog posts, videos), and managing paid advertising on crypto-native platforms.
• Performance Analysis: Track and analyze key metrics (KPIs) such as event attendance, lead generation, community growth, and social media engagement. Use this data to create post-event reports and optimize future strategies for better ROI.

Required Skills & Qualifications

• Web3 Native: A proven interest and working knowledge of the Web3 ecosystem, including concepts like blockchain, NFTs, DeFi, DAOs, and crypto-native culture. You should be familiar with the lingo, memes, and major players in the space.
• Event Management Expertise: Strong background in planning and executing events, from small community meetups to large-scale conferences.
• Community Building: Experience in building and managing online communities, with a strong understanding of platforms like Discord and Telegram. You should have a talent for fostering engagement and trust.
• Communication Skills: Excellent verbal and written communication skills to effectively articulate complex technical concepts to both a crypto-native and a mainstream audience.
• Project Management: Highly organized with the ability to manage multiple projects simultaneously, meet deadlines, and work under pressure in a fast-paced environment.
• Adaptability: The Web3 space moves incredibly fast, so you need to be a proactive, self-motivated individual who is comfortable with change and ambiguity.