Web Analytics Manager (CRO)

People Story; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Web Analytics Manager (CRO) to enhance digital experiences through advanced analytics and optimization strategies. The role involves driving projects focused on website performance, collaborating with cross-functional teams, and leveraging deep insights into consumer behavior. Ideal candidates possess 2-3 years of relevant experience in web analytics and CRO, along with proficiency in tools like Google Analytics. This opportunity promises a dynamic work environment and potential for career growth.

Benefits

Competitive salary

Career development opportunities

Collaborative team environment

Qualifications

• 2-3 years of experience in web analytics or CRO.
• Hands-on expertise with analytics tools and testing platforms.
• Collaborative skills with marketing, product, and development teams.

Responsibilities

• Lead projects to improve website performance and user engagement.
• Design and execute A/B tests for user experience enhancement.
• Collaborate with stakeholders to translate business goals into optimization plans.

Skills

Data-driven decision-making

Conversion Rate Optimization

Problem-solving

User behavior analysis

Education

Certifications in web analytics or CRO tools

Tools

Google Analytics

Adobe Analytics

A/B testing platforms

Job description

About the job Web Analytics Manager (CRO)

Are you passionate about data-driven decision-making and conversion rate optimization (CRO)? Our client is looking for a Web Analytics Manager (CRO) to join their growing team in Singapore. In this role, you will work closely with stakeholders across various industries, helping them enhance their digital experiences through advanced analytics, testing, and optimization strategies.

About the Role

As a Web Analytics Manager (CRO), you will lead projects focused on improving website performance and user engagement. Youll collaborate with cross-functional teams, including marketing, development, and product teams, to implement data-driven solutions that drive business growth. Your expertise in analytics platforms, experimentation, and personalization will be key in identifying opportunities for optimization.

Key Responsibilities:

• Data Strategy & Analysis: Gather insights from website analytics and customer behavior data to inform CRO strategies.
• Testing & Experimentation: Design and execute A/B tests and multivariate experiments to enhance user experience and maximize conversions.
• Personalization & Optimization: Develop tailored digital experiences across various online channels, including web, mobile, and email.
• Client Collaboration: Partner with stakeholders to understand business goals and translate them into actionable optimization plans.
• Technical Implementation Support: Work closely with developers to ensure proper tracking and execution of testing and personalization solutions.
• Performance Monitoring & Reporting: Analyze key performance indicators (KPIs), providing insights and recommendations to improve results.
• Industry Awareness: Stay informed about emerging trends in digital analytics, CRO, and marketing automation to drive innovation.

What Were Looking For:

• 2-3 years of experience in web analytics, CRO, or related fields.
• Hands-on expertise with tools such as Google Analytics, Adobe Analytics, A/B testing platforms, and personalization solutions.
• Experience in conversion rate optimization (CRO) and an understanding of user behavior analysis.
• Strong problem-solving skills, with the ability to translate business needs into data-driven solutions.
• Ability to work collaboratively with marketing, product, and development teams.
• Certifications in web analytics or CRO tools are a plus.

Why Join Our Client?

• Opportunity to work on cutting-edge analytics and CRO projects.
• A dynamic and collaborative team environment.
• Competitive salary and career development opportunities.

If you're a data-driven professional eager to enhance user experiences through CRO and analytics, apply now!