Web Analytics Lead (CRO)

People Story; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in Singapore is seeking a Web Analytics Lead (CRO) focused on data-driven decision-making and user experience enhancement. This role involves analyzing performance data, developing optimization strategies, and collaborating with teams to drive improvements. Candidates should have 3-5 years of relevant experience and a strong analytical background in web analytics.

Benefits

Dynamic and data-driven environment

Career growth opportunities

Competitive salary

Qualifications

• 3-5 years of experience in web analytics, CRO, or digital optimization.
• Strong analytical skills to translate data insights into recommendations.
• Experience managing multiple projects and working cross-functionally.

Responsibilities

• Analyze digital performance data and identify optimization opportunities.
• Develop strategies for A/B testing and user experience enhancements.
• Monitor KPIs and provide recommendations to improve digital effectiveness.

Skills

Analytical skills

Data visualization techniques

A/B testing

Education

Certifications in analytics or CRO tools

Tools

Analytics tools

A/B testing platforms

Job description

Are you passionate about data-driven decision-making, conversion optimization, and user experience enhancement? Our client is looking for a Web Analytics Lead (CRO) to join their team in Singapore. This role focuses on leveraging analytics and optimization strategies to improve digital performance and customer engagement.

About the Role

As a Web Analytics Lead (CRO), you will be responsible for analyzing digital performance data, identifying optimization opportunities, and leading testing initiatives to enhance user experience. You will collaborate with internal teams and stakeholders to develop strategies that drive measurable improvements.

Key Responsibilities:

• Data Analysis & Insights: Interpret website and customer behavior data to uncover trends and areas for improvement.
• Optimization Strategy: Develop and execute strategies for A/B testing, personalization, and user experience enhancements.
• Performance Tracking: Monitor key performance indicators (KPIs) and provide actionable recommendations to improve digital effectiveness.
• Stakeholder Collaboration: Work closely with various teams to align on best practices for data measurement and optimization.
• Project Management: Oversee multiple initiatives, ensuring timely execution and results-driven approaches.
• Industry Awareness: Stay updated on emerging trends in analytics, CRO, and digital marketing.

What Were Looking For:

• 3-5 years of experience in web analytics, CRO, or digital optimization.
• Proficiency in analytics tools, A/B testing platforms, and data visualization techniques.
• Strong analytical skills with the ability to translate data insights into actionable recommendations.
• Experience in managing multiple projects and working cross-functionally.
• Understanding of digital marketing and user experience principles.
• Certifications in analytics or CRO tools are a plus.

Why Join Our Client?

• Work in a dynamic and data-driven environment.
• Opportunity to contribute to impactful digital projects.
• Competitive salary and career growth opportunities.

If youre passionate about data, analytics, and optimization, this role is a great opportunity to make a meaningful impact. Apply now!