VP/AVP, Specialist, Brand & Customer Research, Group Strategic Marketing & Communications | Sin[...]

DBS Bank Limited; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading bank in Singapore seeks a VP/AVP, Specialist in Brand & Customer Research to conduct comprehensive market research supporting strategic marketing objectives. The candidate will leverage analytical skills to inform brand health and marketing performance, requiring significant experience in diverse research methodologies. Join a dynamic team focused on innovation in the banking sector!

Benefits

Competitive salary and benefits package

Dynamic environment that supports development

Qualifications

• Minimum of 5 years' experience in market research practices.
• Demonstrated experience in delivering consumer insights and competitive intelligence.
• Experience with statistical analysis and visualization tools.

Responsibilities

• Lead all primary and secondary market research projects.
• Design and implement quantitative and qualitative research studies.
• Manage research budget and agencies effectively.

Skills

Analytical Thinking

Problem Solving

Attention to Detail

Communication

Project Management

Education

Bachelor's degree in statistics, mathematics, data science, economics, engineering, information management, social sciences or business/marketing related fields

Tools

SAS

R

Python

Tableau

Job description

VP/AVP, Specialist, Brand & Customer Research, Group Strategic Marketing & Communications

VP/AVP, Specialist, Brand & Customer Research, Group Strategic Marketing & Communications

VP/AVP, Specialist, Brand & Customer Research, Group Strategic Marketing & Communications

Business Function

Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose
• To lead and conduct quantitative market research and secondary research projects that support the strategic marketing and communications objectives of the bank and its business units
• To measure impact of key campaigns and initiatives on brand health, customer perception, and marketing effectiveness

Key Accountabilities
• Lead all primary and secondary market research projects to inform strategic decisions for enhancing the brand and marketing performance of the bank.
• Ensure validity and timeliness of research deliverables and adhere to ethical and professional standards of market research practice.
• As a key member of analytics team, enable holistic measurement of impact from cross-channel communication initiatives on brand health and outcomes.
• Closely manage research budget and agencies effectively with oversight spanning DBS' six core markets.

Responsibilities

• Design and implement quantitative market research studies with a focus on brand perceptions around areas such as digital transformation, sustainability, in addition to business priorities.
• Design qualitative studies (e.g., in-depth interviews, focus groups, online communities) to explore brand perception and customer motivation, where appropriate.
• Plan and execute market research projects end-to-end, including defining research objectives, proposal, questionnaire, dashboarding and sampling methods.
• Manage research budget and agencies effectively as the sole point of contact, including evaluation, sourcing and contract management.
• Leverage Gen AI tools to extract, summarize, and synthesize primary and secondary sources, and social listening data for deeper insight generation.
• Ensure the validity and timeliness of fieldwork and research deliverables, and collaborate with analytics team to maintain and improve the research dashboards.
• Generate and communicate research findings through reports and presentations that are clear, concise and engaging for different audiences.
• Triangulate research findings with key metrics from digital channels to evaluate holistic impact of marketing initiatives on brand outcomes.
• Collaborate with other research teams across business units to cross-leverage capabilities and ensure integration of research practices.
• Explore new opportunities and trends in market research to drive continuous improvement of research processes and standards.

Requirements

• Bachelor's degree in statistics, mathematics, data science, economics, engineering, information management, social sciences or business/marketing related fields
• Minimum of 5 years' experience in market research practices underpinned by strong understanding of mix of research methodologies
• Demonstrated experience in delivering consumer insights and competitive intelligence based on primary and secondary research
• Experience with statistical analysis and visualisation tools such as SAS, R, Python, Tableau is a plus
• Strong analytical thinking and problem-solving skills with attention to detail
• Excellent written, verbal communication and presentation skills
• Self-starter with a strong sense of ownership
• Agile project management with ability to build strong relationships with partners and internal stakeholders

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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